How would you differentiate your agency when selling ad creative with video models compared to other agencies offering similar deliverables?
The key is tasteful use of AI, not just having AI‑generated ads. Everyone can now produce AI advertisements, but differentiation comes from how you apply them. If you’re a strong cold‑email copywriter, you can become an excellent AI ad generator because the skills overlap. Focus on the creative strategy behind the AI output, ensuring the ads feel authentic and aligned with your brand, rather than relying on generic AI templates.
I think marketing agencies are great; I niche down with them and make more money than most with an equivalent service. Whether you need to differentiate depends on your goals—if you aim to be the Uber of automation agencies selling to marketing agencies at $100M/year, you'll need more differentiation than just 'marketing agency'; if you want a tiny niche, you can target whatever you want, especially if you have experience to stand out. As for assets to send to marketing or creative agencies that aren't just AI‑generated: you can build them whole HTML websites (customized with context) and host them; generate newsletters from templates; create PPC ad creatives based on trending ad‑library content; produce high‑quality proposal templates; make slide decks; essentially any day‑to‑day marketing agency deliverable can be generated with AI, but the biggest impact is the customized HTML template because clients are impressed by receiving a full website.
Yes, I've done lots of consulting with e-commerce brands. A common AI-driven easy win is generating virtually infinite ad creative—using video models, you can feed your product and have it do anything, like a giant bottle falling from the sky crushing buildings. It's entirely up to your imagination. I value ad creative because removing that bottleneck unlocks reach, which is a core pillar of growth. While some organic-only brands are impressive, creating high-quality content, copy, and creative remains a bottleneck that limits reach.
Asset‑based cold outreach does indeed have a lower customer acquisition cost. With AI, the marginal cost of producing assets is essentially zero, so you can create high‑volume sequences cheaply. For example, someone sent me a 30‑email sequence that was AI‑generated. They used AI to build a large email list, generate an outline, create drafts for each email, select the best versions, and compile them into a full sequence, which they delivered to me. This method costs far less than traditional approaches. You can target any niche that does digital marketing—agencies, information products, any email campaign. You can also use adjacent assets such as newsletters, PDFs, proposals, infographics, etc., which make great YouTube video titles and expand the outreach.
asset based outreachcustomer acquisitionai generated
AI will create ads, films, and music videos much faster and for far less money—no production or audio teams needed, as the AI handles scripting and auto‑fixes everything. The output comes from natural‑language prompting; those who know how to prompt the models will do best, though that skill will fade as models become better at prompting themselves. You can definitely earn $10k/month with this right now, maybe for a couple of years. I’m still a beginner in AI automation agencies, but I know some basics and have built a few automations. Your next step is to get in front of paying customers, articulate their needs and problems, and show how your solution helps. There’s no other path—it’s messy, like entering a gladiatorial arena with tigers; you have to win your first fight to earn praise. Start by signing up on Upwork or freelancer.com, treat yourself as a low‑paid API endpoint, gain experience and money, then move to cold email, ads, or other channels to build a sustainable method.