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#251 · people are copying my strategies and getting 10x the views

youtube ↗Agency Operations

How would you differentiate your agency when selling ad creative with video models compared to other agencies offering similar deliverables?

The key is tasteful use of AI, not just having AI‑generated ads. Everyone can now produce AI advertisements, but differentiation comes from how you apply them. If you’re a strong cold‑email copywriter, you can become an excellent AI ad generator because the skills overlap. Focus on the creative strategy behind the AI output, ensuring the ads feel authentic and aligned with your brand, rather than relying on generic AI templates.

ai-adsdifferentiationagency

Related answers

youtube ↗Niches

Is niching down to marketing agencies a good option for an AI automation agency, and what assets can I send to marketing/creative agencies that aren’t just AI‑generated?

I think marketing agencies are great; I niche down with them and make more money than most with an equivalent service. Whether you need to differentiate depends on your goals—if you aim to be the Uber of automation agencies selling to marketing agencies at $100M/year, you'll need more differentiation than just 'marketing agency'; if you want a tiny niche, you can target whatever you want, especially if you have experience to stand out. As for assets to send to marketing or creative agencies that aren't just AI‑generated: you can build them whole HTML websites (customized with context) and host them; generate newsletters from templates; create PPC ad creatives based on trending ad‑library content; produce high‑quality proposal templates; make slide decks; essentially any day‑to‑day marketing agency deliverable can be generated with AI, but the biggest impact is the customized HTML template because clients are impressed by receiving a full website.

marketing agenciesassetshtml template
youtube ↗AI & Automation

Have you done any consulting with e-commerce brands, and are there any common AI-driven easy wins for content or operations?

Yes, I've done lots of consulting with e-commerce brands. A common AI-driven easy win is generating virtually infinite ad creative—using video models, you can feed your product and have it do anything, like a giant bottle falling from the sky crushing buildings. It's entirely up to your imagination. I value ad creative because removing that bottleneck unlocks reach, which is a core pillar of growth. While some organic-only brands are impressive, creating high-quality content, copy, and creative remains a bottleneck that limits reach.

ecommerceaiad creative
youtube ↗Niches

I'm an AI producer with a film background moving into creative AI agents to build leverage. Most automation jobs I see on Upwork are Legion, CRM, etc., so I'm not sure how much demand there is for my niche. I haven't tried cold email yet. Would you test cold email first or take Upwork as a sign to change direction?

There isn't going to be a lot of AI video production demand on Upwork, but there is going to be a lot of video production demand on Upwork. What you need to understand is that AI is not necessarily something you can only sell if somebody says AI. You could fulfill the needs of people that just need video in general, and then show them how you could use AI to do it. You could also sell the outputs of AI, not necessarily AI. When I started out in lead gen, for instance, I didn't say 'I'll build you an AI-powered lead gen system,' I said 'Hey, I'll book you 20 meetings guaranteed in the next 60 days, or you don't pay.' I was selling the output, which is quite valuable in business and has always been quite valuable — not the means to get there. So that's personally what I would do. Do not look for people asking for AI agent creative pipelines. Literally just build a creative pipeline that uses AI. It's just normal — it's part of the day-to-day of working in business nowadays. Nobody will really care.

upworkai videocold emailselling outputs
youtube ↗Niches

What do you think of AI content creation for e-commerce — content agencies selling AI-generated product ads? What do you see as a good niche or business idea there?

Great niche. If you can learn to use AI video tools better than 99.9% of people, that's a very high-income skill right now. Will that skill premium persist much longer than 6-12 months? Probably not — the bar for skill will drop a lot as the tools improve and it becomes easy to generate high-quality output. But for the next year or so, it's a genuinely high-value skill to learn — you could probably make something like a million dollars with it in that window.

ai video adse-commercetime-limited opportunity