What do you think of AI content creation for e-commerce — content agencies selling AI-generated product ads? What do you see as a good niche or business idea there?
Great niche. If you can learn to use AI video tools better than 99.9% of people, that's a very high-income skill right now. Will that skill premium persist much longer than 6-12 months? Probably not — the bar for skill will drop a lot as the tools improve and it becomes easy to generate high-quality output. But for the next year or so, it's a genuinely high-value skill to learn — you could probably make something like a million dollars with it in that window.
Yes, I've done lots of consulting with e-commerce brands. A common AI-driven easy win is generating virtually infinite ad creative—using video models, you can feed your product and have it do anything, like a giant bottle falling from the sky crushing buildings. It's entirely up to your imagination. I value ad creative because removing that bottleneck unlocks reach, which is a core pillar of growth. While some organic-only brands are impressive, creating high-quality content, copy, and creative remains a bottleneck that limits reach.
AI will create ads, films, and music videos much faster and for far less money—no production or audio teams needed, as the AI handles scripting and auto‑fixes everything. The output comes from natural‑language prompting; those who know how to prompt the models will do best, though that skill will fade as models become better at prompting themselves. You can definitely earn $10k/month with this right now, maybe for a couple of years. I’m still a beginner in AI automation agencies, but I know some basics and have built a few automations. Your next step is to get in front of paying customers, articulate their needs and problems, and show how your solution helps. There’s no other path—it’s messy, like entering a gladiatorial arena with tigers; you have to win your first fight to earn praise. Start by signing up on Upwork or freelancer.com, treat yourself as a low‑paid API endpoint, gain experience and money, then move to cold email, ads, or other channels to build a sustainable method.
I explained that our old content‑marketing model for SEO agencies, magazines and affiliates is being destroyed by AI. Content writing demand is disappearing because a single writer with AI can produce what used to require large teams, and readers no longer consume newspapers or magazines—they ask AI for summaries. So that model is essentially dead. Instead, we decided to build the same AI tools we created for 1 Second Copy and offer them as a service to other businesses. The better the AI gets, the more valuable the tools become. We leveraged the exact same marketing mix we’d used before, and in our first month we generated over $20 k. That proved the concept and gave us the runway to iterate further.
Most ad agencies I see hardly last a few years because the market is already shifting to performance‑based pricing in many niches. That’s why a lot of people are quick to sell shovels, mentorship and coaching instead of actually running agencies themselves. My take on the future is two‑fold. First, think of the industrial revolution: machines replaced seamstresses, created new roles, and boosted productivity. Likewise, new automation will render today’s agency models obsolete, but it will also open new opportunities for those who can adapt to emerging technologies. No model lasts forever; we’ll need to shift to whatever new tech or business models appear. Second, AI will eventually swallow up most of what agencies do. In the next 10‑15 years AI will be as good as—or better than—humans at design, copy, and many deliverables. If AI can generate art, copy, and strategy, the skill set we rely on today will become commoditized. So rather than tweaking the same thing slightly, we’ll need to find fundamentally different ways to add value, perhaps by focusing on uniquely human insight or by embracing an AI‑driven renaissance where we re‑evaluate our role in creating economic value.