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#251 · people are copying my strategies and getting 10x the views

youtube ↗Marketing

What are you going to do after missing the 1K subscriber growth target today?

It’s around 900 today. The daily updates channel shows 19 of 595, so we grew about 60‑something. Instagram jumped to 5,429, and overall we’re at 3,309 followers, about 1.91% growth. Maker School’s numbers are strong, with Maker Zero at 4,673. Growth percentages are slowing because we’ve hit larger numbers. I ran some projections: if we could sustain a 3‑4% daily growth rate for the remaining 170 days, we’d hit a couple of million by year‑end, which is unrealistic. Realistically, I need about a 3‑3.2% growth rate, which seems doable given our current size. I’ll keep focusing on consistent daily posting and building a bank of evergreen content to sustain momentum.

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youtube ↗Marketing

How much has the channel grown in the last 24 hours?

The main channel is now at about 140K subscribers (1417), up 829. The daily updates channel gained around 40 subs, and Instagram rose by roughly 200. Maker School churn is around 23.6%, roughly steady. I estimate that missing the welcome thread cost me about $75k in lost revenue. To cut churn, I plan to rewrite Maker School content, launch cold‑email campaigns, and improve the onboarding flow, which could save hundreds of thousands over the next months.

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youtube ↗Mindset

What is your daily routine like?

I wake around 5 a.m., handle community management (30–60 min), then record a daily update. After that I manage Platinum and Maker Zero communities (5–10 min), record main‑channel content or write a script for the next session, have lunch and hit the gym, then spend a 3–4‑hour block on growth‑focused work (personal brand, businesses), followed by sales activities, then fulfillment/consulting work. My day is built around large growth blocks because I view growth as the most important activity. I also track growth rates financially, aiming for ~0.55% daily to compound sign‑ups, and note a ~72‑hour lag between viral content and new members.

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youtube ↗Marketing

I run a marketing agency and just signed my first client, a fitness/wellness business with just over 1K Instagram followers. How can I grow their page as fast as you've grown your new page (nearly 20K followers in under a month)? Any advice on content structure, automations for posting Reels, or general tips?

Hard to say without knowing the specifics of the account. On content structure: I work with an editor and keep the scripts very simple — just a hook. Our niche (AI news) is already extraordinarily in-demand, so we get some fascination for free, but the actual hook itself doesn't have to be clever — something like 'there's a new free AI video generator you can run locally' works fine. In the first month, the priority is just getting up and running and hitting your first ~30 posts; you optimize after that. Structurally: a simple zoomed-in hook line, deliver it, then cut to whatever visual is attention-grabbing — in our case, jumping straight into the specific software platform being shown.

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youtube ↗Marketing

What are the non‑negotiable tasks for growing from $10K to $100K a month?

The non‑negotiable daily tasks are essentially the same as when scaling from $1K to $10K – they’re all about consistent marketing. I always start at the top of the funnel: marketing, then sales, then the transformation event, onboarding, fulfillment, and finally admin and re‑engagement. Previously I focused on cold‑email outreach, time‑boxing one to two hours each day and making at least one improvement to my emails – whether a tiny copy tweak or a full rewrite. I’d also respond to all outstanding leads on platforms like Upwork, Freelancer.com, and Fiverr, then handle sales and client management. Nowadays the focus is more on content (videos, community engagement) because community members become my marketers. I aim to spend roughly 20‑30% of my energy on marketing each day (sometimes up to 50‑60%). Consistent daily effort on these core activities is the only thing that reliably drives growth.

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