I run a marketing agency and just signed my first client, a fitness/wellness business with just over 1K Instagram followers. How can I grow their page as fast as you've grown your new page (nearly 20K followers in under a month)? Any advice on content structure, automations for posting Reels, or general tips?
Hard to say without knowing the specifics of the account. On content structure: I work with an editor and keep the scripts very simple — just a hook. Our niche (AI news) is already extraordinarily in-demand, so we get some fascination for free, but the actual hook itself doesn't have to be clever — something like 'there's a new free AI video generator you can run locally' works fine. In the first month, the priority is just getting up and running and hitting your first ~30 posts; you optimize after that. Structurally: a simple zoomed-in hook line, deliver it, then cut to whatever visual is attention-grabbing — in our case, jumping straight into the specific software platform being shown.
Yeah, we hit 100K followers in about 82‑83 days. I have an automation that scrapes a bunch of related pages and subscribes to many technical newsletters. Those newsletters post technical stuff first, which gives me early access. I go straight to the source, drink from the faucet of knowledge, then automatically generate script templates. Someone makes minor edits before giving me a teleprompter script—basically a Google sheet with all the scripts combined. I upload that to a teleprompter service so I can look at the camera while reading. I've used it a lot, so you can't tell my eyes are looking elsewhere when I film Instagram reels. Then I record the video in one shot—about 15 reels in 15 minutes. I give them to my editor, who has a template and does great work. The videos themselves aren't automated, but everything else is as automated as possible while retaining high quality.
I start by scraping AI‑focused news sites and subscribing to newsletters that feed the latest developments into a content pipeline. I then use AI to draft scripts, make minor tweaks, and load fifteen scripts into a teleprompter to record them in one take — about fifteen minutes of footage. I send that raw video to my editor, Shub, who cuts it into individual shorts, adds thumbnails, and prepares them for posting. Leads come primarily from the newsletter funnel: I’ve gathered a few thousand subscribers, with roughly twenty‑five hundred new sign‑ups in the past thirty days, which then feed into my other offers. I’m still refining lead tracking, but the newsletter is the main source.
I'm about to publish a video on my main channel covering this topic. I can see you're just starting with about five videos, experimenting with thumbnail templates and using AI for images—pretty accurate. Keep doing what you're doing; if you scaled up to 100 videos or 25 times your current output, you'd easily surpass 3,000 subscribers. I'll soon release a video detailing exactly how I approach this in the automation agency space, because lots of people want to replicate my growth. I've noticed channels copying my Instagram content outright, so I might as well share my secret sauce and monetize it.
Ideal customers are creators who are just starting to standardize their content, have around 10K–100K followers, are at the early stage of exponential growth, and are looking to outsource or work with a team to reduce costs. You can serve them by using a transcript to automatically generate posts for ten social platforms—either fully automated or with a person handling it. To find these leads, scrape Instagram, Twitter, and YouTube for channels in that follower range. For example, use a YouTube scraper with about fifty search terms to get roughly a thousand videos for $5, which corresponds to about six hundred creators. Take the top ten percent (about fifty to a hundred channels), sort them by subscriber count, and then use a YouTube channel scraper to pull contact details from video descriptions—Instagram, website, etc.—giving you Instagram, Facebook, X/Twitter, and LinkedIn profiles. With those contacts, take one of their long‑form YouTube videos and use your system to create customized content for each platform at a marginal cost of just a few cents. Finally, run personalized outreach based on the video or another asset, ensuring each message includes some level of customization.