I wake around 5 a.m., handle community management (30–60 min), then record a daily update. After that I manage Platinum and Maker Zero communities (5–10 min), record main‑channel content or write a script for the next session, have lunch and hit the gym, then spend a 3–4‑hour block on growth‑focused work (personal brand, businesses), followed by sales activities, then fulfillment/consulting work. My day is built around large growth blocks because I view growth as the most important activity. I also track growth rates financially, aiming for ~0.55% daily to compound sign‑ups, and note a ~72‑hour lag between viral content and new members.
My routine shifts a lot, but the number‑one priority is daily actionables focused on lead generation and marketing. I front‑load growth‑related tasks first. I usually wake up between 4:30 am and 5:30 am, then spend time on community management because it’s high ROI and feeds lead gen. After that I handle client management and fulfillment in dedicated windows. I record content for my channels, work on automation builds, and then hit the gym, trying to front‑load that as well. The rest of the day is a mix of more content creation, client calls, and assorted tasks. I do try to get sleep, because I’ve had virtually no churn and I prioritize rest to avoid hustle‑culture burnout.
I do have a daily routine, but it’s not holistic for health—most of it is just work. Typically I wake up, roll over, wipe the crust from my eyes, and start with my highest‑revenue‑generating activity, which right now is creating School posts. I’ll make money with Make, then work on Maker or School. If I have anything else, like responding to a post I’m pinned in within the Schoolers community, I’ll do that. Then I do the daily updates channel, which also brings in money, and if I have content for the main channel I create that as well. After that, whatever else is on my day gets handled, but by then most of the high‑ROI tasks are already finished. So I focus on those high‑ROI activities first.
I wake up between 5 and 6 a.m., letting nature wake me instead of an alarm to avoid adrenaline spikes. First I check my higher‑ticket community (Make Money with Make) and respond to any recent activity—either writing text posts with Aqua dictation or recording custom Loom videos that solve members’ problems. I repeat the same process for the Maker School community, which usually has more roast requests because it’s larger and full of beginners. After that I take a call—either a community call, a coaching session, or a sales call—usually between 8 and 9 a.m.; if it’s at 8 I sometimes get cut off, but at 9 I can finish my prep work beforehand. Once the call ends I’m warmed up and I record the daily updates video. After the video, if I have content for the main channel I film it, then the rest of the day is agency work: reviewing new LeftClick clients, drafting proposal templates, recording Loom videos for prospects, discussing strategy with my business partner Noah, and working with a developer on our website revamp. I finish the day with lower‑value tasks. I order my workflow this way because I start with the activities that generate the most revenue and move down to those that earn less, ensuring I always hit the high‑impact items first.
I don’t follow a strict hour‑by‑hour schedule, but my day mirrors a typical agency pipeline. I start with lead generation—cold email, Upwork, LinkedIn, communities, trade shows—whatever brings in prospects. After generating leads, I move them to sales calls, then kickoff calls, fulfillment, and finally retention/follow‑up. I recommend structuring your day the same way: begin with lead gen for one or two hours, then handle sales calls (especially early if you’re just starting), followed by onboarding/kickoff calls, then fulfillment (one to two hours), and finish with retention/follow‑up tasks. I use this framework daily; it’s essentially the same whether I’m scaling or just starting. To maximize reputation (my lead‑gen proxy), I focus on community management and inbox zero, then create content (which also generates leads), then fulfillment, and finish with light admin. I always front‑load the highest‑ROI activity—lead gen—when my mind is fresh and energy is high, then work down the stack.