What is your daily routine or typical day in the life?
My routine shifts a lot, but the number‑one priority is daily actionables focused on lead generation and marketing. I front‑load growth‑related tasks first. I usually wake up between 4:30 am and 5:30 am, then spend time on community management because it’s high ROI and feeds lead gen. After that I handle client management and fulfillment in dedicated windows. I record content for my channels, work on automation builds, and then hit the gym, trying to front‑load that as well. The rest of the day is a mix of more content creation, client calls, and assorted tasks. I do try to get sleep, because I’ve had virtually no churn and I prioritize rest to avoid hustle‑culture burnout.
I wake up extremely early—usually around 3:00 a.m. I spend a few minutes in bed deciding how to use those valuable hours, then I roll over, grab my laptop, and start with community management. My community generates a disproportionate amount of revenue (around $110 k per day), so I prioritize responding to relevant posts and doing “roasts” for Maker School and my own site, where I record short videos critiquing Upwork profiles or offering quick fixes. This not only provides value but also reduces churn and makes me more sticky with the audience. After community work, I do a daily balance check: I review my bank accounts to see how much money I’ve made in the last 24 hours and keep my focus on money as the core metric. Finally, I run an inbox‑zero session, going through every email and replying to anything that isn’t obviously junk. This routine keeps me aligned with revenue‑generating activities and ensures I stay grounded in the financial health of my businesses.
I do have a daily routine, but it’s not holistic for health—most of it is just work. Typically I wake up, roll over, wipe the crust from my eyes, and start with my highest‑revenue‑generating activity, which right now is creating School posts. I’ll make money with Make, then work on Maker or School. If I have anything else, like responding to a post I’m pinned in within the Schoolers community, I’ll do that. Then I do the daily updates channel, which also brings in money, and if I have content for the main channel I create that as well. After that, whatever else is on my day gets handled, but by then most of the high‑ROI tasks are already finished. So I focus on those high‑ROI activities first.
I wake around 5 a.m., handle community management (30–60 min), then record a daily update. After that I manage Platinum and Maker Zero communities (5–10 min), record main‑channel content or write a script for the next session, have lunch and hit the gym, then spend a 3–4‑hour block on growth‑focused work (personal brand, businesses), followed by sales activities, then fulfillment/consulting work. My day is built around large growth blocks because I view growth as the most important activity. I also track growth rates financially, aiming for ~0.55% daily to compound sign‑ups, and note a ~72‑hour lag between viral content and new members.
I don’t follow a strict hour‑by‑hour schedule, but my day mirrors a typical agency pipeline. I start with lead generation—cold email, Upwork, LinkedIn, communities, trade shows—whatever brings in prospects. After generating leads, I move them to sales calls, then kickoff calls, fulfillment, and finally retention/follow‑up. I recommend structuring your day the same way: begin with lead gen for one or two hours, then handle sales calls (especially early if you’re just starting), followed by onboarding/kickoff calls, then fulfillment (one to two hours), and finish with retention/follow‑up tasks. I use this framework daily; it’s essentially the same whether I’m scaling or just starting. To maximize reputation (my lead‑gen proxy), I focus on community management and inbox zero, then create content (which also generates leads), then fulfillment, and finish with light admin. I always front‑load the highest‑ROI activity—lead gen—when my mind is fresh and energy is high, then work down the stack.