#254 · never charge $1,000 (charge $925 instead)

youtube ↗Mindset

Could you make a video covering your principles for success, daily processes, and common pitfalls to avoid for people in business? You mentioned focusing on revenue-generating activities, effectiveness, first‑principles thinking, and neuroscience; I’d like to hear your take on these and learn about overall optimization.

That's a great video topic, and I was actually considering doing something similar soon. The core 80/20 lesson I can share is: don’t live according to an environment that was designed for you—design your own environment instead. We’re born into a default setting, like being dropped into an ongoing football game (capitalism) without knowing the rules, and our initial training comes from whatever ‘coach’ happens to be around, often not the best. Don’t assume the lifestyle you’ve been given is optimal, or that the usual advice—go to school, attend office hours, ask questions, study with a specific method—is automatically true. Evaluate everything from first principles and only adopt what makes sense to you. Maker School is a good example: when I started it, people said I couldn’t do it alone, yet we now have dozens of coaches and staff managing replies. I questioned whether I really needed all that and decided to design my own environment first before taking others’ advice at face value. Small lifestyle tweaks—like leaving your vitamins out on the counter instead of hiding them in a cupboard—have led to major results for me. For instance, I wake up, see the vitamins, and remember to take them. I also keep a post‑it on my computer reminding me to send a certain number of Upwork applications each day, mentally queuing the actions needed to reach my goals. These tiny bits of planning run contrary to much of what society tells us to do, but as long as you build your environment from the ground up, you can often achieve the outcomes you want.

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Related answers

youtube ↗Agency Operations

How do you keep track of everything on your own with client projects, students, and promises, and doesn't it get overwhelming?

Yes, it definitely gets overwhelming; I have overwhelming days like anyone else. Even the big business titans I admire have extraordinarily overwhelming days, though they hide it well. The feeling of overwhelm exists on a gradient between no stimulation and overstimulation, with an optimal middle spot where you're optimally stimulated—this is the ancient Greek concept of ESS (optimal performance zone). On a stress‑meter graph, the sweet spot is where stress brings out your best performance; high performers operate there, while being over‑stressed (distress) is too much and harmful. I often feel overwhelmed and admit my project‑management systems aren’t the best, but I’m working on them. The key idea is to treat your limited daily time as a constraint and use it for good—find ways to do the same or more work in the same or less time rather than seeking more time. I appreciate the question and note that many one‑person businesses make more money than I do, so I look to adopt their systems. Simple systems that keep things on track are a big lever; publishing content every day is one of them, letting me answer questions and create content simultaneously—killing two birds with one stone. When a student asks a question, I record a video to answer it and also produce content, always looking for opportunities to combine tasks. This approach yields more creative output, a stronger content strategy, and higher volume—a tactical way to work.

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youtube ↗Agency Operations

Can you walk me through your actual daily routine?

I wake up between 5 and 6 a.m., letting nature wake me instead of an alarm to avoid adrenaline spikes. First I check my higher‑ticket community (Make Money with Make) and respond to any recent activity—either writing text posts with Aqua dictation or recording custom Loom videos that solve members’ problems. I repeat the same process for the Maker School community, which usually has more roast requests because it’s larger and full of beginners. After that I take a call—either a community call, a coaching session, or a sales call—usually between 8 and 9 a.m.; if it’s at 8 I sometimes get cut off, but at 9 I can finish my prep work beforehand. Once the call ends I’m warmed up and I record the daily updates video. After the video, if I have content for the main channel I film it, then the rest of the day is agency work: reviewing new LeftClick clients, drafting proposal templates, recording Loom videos for prospects, discussing strategy with my business partner Noah, and working with a developer on our website revamp. I finish the day with lower‑value tasks. I order my workflow this way because I start with the activities that generate the most revenue and move down to those that earn less, ensuring I always hit the high‑impact items first.

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youtube ↗Mindset

What advice do you have to a college student interested in starting an AI agency? How do I begin? I found myself going down the YouTube rabbit hole but don't ever feel motivated to start.

The reality is that motivation is fleeting and temporary—it often strikes in the middle of the night when you're not expecting it, leading you to watch motivational videos, but you can't rely on it day-to-day. To grow a business, you need to shift from motivation to discipline: small, consistent actions over time, like the gradual progress seen in muscle building. For example, doing 60 bicep curls every two days for a year yields more growth than attempting 10,000 curls in one day. As a college student, the most important thing is to build accountability and habits rather than waiting to feel motivated. Start with the simplest possible action you can do today—such as creating an Upwork profile or recording a Loom video of one of your automations—and repeat it daily for about a week. Once you have basic skills, focus on lead generation first. Finish the 'Make Money with Make.com' playlist, watch at least the first twelve videos, and put in a dozen hours of practice. Then begin lead generation activities: set up Upwork profiles, launch cold email campaigns, and if you have some spare cash, sign up for Maker School to be guided through the process. I also want to acknowledge the supportive comments I’ve received—like the crying emojis from Juan Jones and Phil Glover’s note that he wishes my video gets millions of views and suggests running ads for the channel. I agree: I’ve been dragging my feet on ads, but I’m now working with someone to manage retargeting ads. Because I’ve seen how retargeting can create a big revenue spike—potentially a 1.5× increase—I’m planning to hire someone to run retargeting ads for the Maker School 'About' page, aiming to spend around $1,500 per month and see how it goes.

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youtube ↗Mindset

How do you recharge quickly after a cognitively demanding task?

I would first understand that human beings are just the stories we tell ourselves. If you wake up and your sleep tracker says you had bad sleep versus great sleep, you’ll perform differently even with the same amount of sleep. Studies show how suggestible we are, meaning we have far more control over our daily state and performance than we think. You can improve performance just by thinking, 'I’m fantastic and incredible at this; I crush it.' This is neurobiological. If you suggest a task is tiring you out, you increase the chance of burnout. Many high achievers adopt a nihilistic, existential viewpoint, zooming out. For example, the president works a lot despite his age; he takes vacations but still works long hours. My grandfather’s routine was waking up, going to the store, brunch, then sleeping six hours, then seeing friends at night. The point is that when you zoom out and realize your struggles are a tiny fraction of global struggles, it helps. Your life isn’t that important in the grand scheme; there are many things consuming vast amounts of energy. Adopting a nihilistic viewpoint frees you from cultural expectations about cognitive effort. In university, people complained about burnout, but historically, farming and shepherding involved 12‑14‑hour days as the norm. It’s about what you establish as your norm. By zooming out and seeing your struggles as a small chunk of worldwide struggles, you can reduce the perceived burden.

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