#20 · How to Project Manage 150 Reels/Month (+QA)

youtube ↗Agency Operations

How do you keep track of everything on your own with client projects, students, and promises, and doesn't it get overwhelming?

Yes, it definitely gets overwhelming; I have overwhelming days like anyone else. Even the big business titans I admire have extraordinarily overwhelming days, though they hide it well. The feeling of overwhelm exists on a gradient between no stimulation and overstimulation, with an optimal middle spot where you're optimally stimulated—this is the ancient Greek concept of ESS (optimal performance zone). On a stress‑meter graph, the sweet spot is where stress brings out your best performance; high performers operate there, while being over‑stressed (distress) is too much and harmful. I often feel overwhelmed and admit my project‑management systems aren’t the best, but I’m working on them. The key idea is to treat your limited daily time as a constraint and use it for good—find ways to do the same or more work in the same or less time rather than seeking more time. I appreciate the question and note that many one‑person businesses make more money than I do, so I look to adopt their systems. Simple systems that keep things on track are a big lever; publishing content every day is one of them, letting me answer questions and create content simultaneously—killing two birds with one stone. When a student asks a question, I record a video to answer it and also produce content, always looking for opportunities to combine tasks. This approach yields more creative output, a stronger content strategy, and higher volume—a tactical way to work.

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Related answers

youtube ↗Mindset

Nick, how do you genuinely manage your time so well? I tend to get overwhelmed by a lot of stuff at this point. I have inspo stuff I want to do. I'll write a to-do list and still drift off or do stuff that aren't on the to-do list. Secondly, I feel like I just waste a lot of time generally. I block social media, but I still don't feel like I'm moving towards as much to my goals. I'm currently how you used to be. Write out a lot of stuff, plan, and do one or two. I'm also in the AI space. Yeah. So, how do you genuinely manage your time? I tend to get overwhelmed.

When I feel overwhelmed, I take a minute to list every single task I actually have to do on paper. The overwhelm comes not from the total volume but from my perception of the volume bouncing around in my head. My simple steps: take a deep breath, identify the first thing bouncing around that I need to do and write it out, then identify the next thing and write it out, and keep rinsing and repeating for 10‑20‑30 minutes to get a big list of actionable steps. To push further, write out the first subtask needed to move that forward—for example, after moving provinces I needed to figure out car insurance; the first actionable step was to call a phone number. Knowing the exact step reduces friction and makes it much easier to get done; this is about eliminating akrasia (weakness of will). Reduce the friction and you’ll win.

time managementoverwhelmproductivityactionable steps
youtube ↗Agency Operations

Can you walk me through your actual daily routine?

I wake up between 5 and 6 a.m., letting nature wake me instead of an alarm to avoid adrenaline spikes. First I check my higher‑ticket community (Make Money with Make) and respond to any recent activity—either writing text posts with Aqua dictation or recording custom Loom videos that solve members’ problems. I repeat the same process for the Maker School community, which usually has more roast requests because it’s larger and full of beginners. After that I take a call—either a community call, a coaching session, or a sales call—usually between 8 and 9 a.m.; if it’s at 8 I sometimes get cut off, but at 9 I can finish my prep work beforehand. Once the call ends I’m warmed up and I record the daily updates video. After the video, if I have content for the main channel I film it, then the rest of the day is agency work: reviewing new LeftClick clients, drafting proposal templates, recording Loom videos for prospects, discussing strategy with my business partner Noah, and working with a developer on our website revamp. I finish the day with lower‑value tasks. I order my workflow this way because I start with the activities that generate the most revenue and move down to those that earn less, ensuring I always hit the high‑impact items first.

daily routineworkflowmake moneymaker school
youtube ↗Mindset

How can I overcome mental hurdles and find balance between work and personal life when scaling up and taking on more clients?

It's normal to feel chaotic when you're juggling many things—every startup founder or anyone who's made it big has periods where they're handling countless tasks and feel like everything's about to fall apart. Whether it's a lifestyle business or aiming for $10 million a year, you'll have those phases. My recommendation is to make your availability window much smaller: there's no need to be open for random Q&A for six hours a day. Instead, set a limited window—like my 12 p.m. to 2 p.m. PT slot—where you check and respond to messages, and don't engage outside that time. Many client concerns aren't actually important, and letting them distract you creates an attentional cost: switching attention to a silly message can cost you far more than the five minutes it takes to reply, because it takes you about 20 minutes to refocus on deep work like building systems or lead generation. Protecting that focus is key to staying productive and avoiding burnout.

work-life balancemental healthoverwhelmboundaries
youtube ↗Agency Operations

How do you manage to keep track of all the things you want to improve about your business? Is it just in your head or do you have a complex system? How many things do you manage week to week (Google Sheets, notes, etc.)?

Managing everything can get chaotic. I don’t have a fancy CRM; I’m pretty disorganized. My Google Drive is filled with countless files with little naming conventions. I’m good at taking ideas from conception to a minimum viable product quickly, but after that it often becomes a mess. For example, a couple of hours ago I responded to 92 DMs for Maker School without any system—I just opened the DMs tab and worked through them top‑to‑bottom, which I do every few days. Most people at my level would have a proper CRM, support tickets, a refund person, etc., but I don’t. Realistically I probably have around 50 Google Sheets and 100 notes. To keep track, I use a note‑taking app called Godspeed. I write a line like “respond to school DMs,” and it creates a giant to‑do list that I see each morning. You can use any tool you like—Apple Notes, Google Docs, etc.

task managementgoogle sheetsautomation