What advice do you have to a college student interested in starting an AI agency? How do I begin? I found myself going down the YouTube rabbit hole but don't ever feel motivated to start.
The reality is that motivation is fleeting and temporary—it often strikes in the middle of the night when you're not expecting it, leading you to watch motivational videos, but you can't rely on it day-to-day. To grow a business, you need to shift from motivation to discipline: small, consistent actions over time, like the gradual progress seen in muscle building. For example, doing 60 bicep curls every two days for a year yields more growth than attempting 10,000 curls in one day. As a college student, the most important thing is to build accountability and habits rather than waiting to feel motivated. Start with the simplest possible action you can do today—such as creating an Upwork profile or recording a Loom video of one of your automations—and repeat it daily for about a week. Once you have basic skills, focus on lead generation first. Finish the 'Make Money with Make.com' playlist, watch at least the first twelve videos, and put in a dozen hours of practice. Then begin lead generation activities: set up Upwork profiles, launch cold email campaigns, and if you have some spare cash, sign up for Maker School to be guided through the process. I also want to acknowledge the supportive comments I’ve received—like the crying emojis from Juan Jones and Phil Glover’s note that he wishes my video gets millions of views and suggests running ads for the channel. I agree: I’ve been dragging my feet on ads, but I’m now working with someone to manage retargeting ads. Because I’ve seen how retargeting can create a big revenue spike—potentially a 1.5× increase—I’m planning to hire someone to run retargeting ads for the Maker School 'About' page, aiming to spend around $1,500 per month and see how it goes.