#19 · Is this worth 3.9% of my margin? (thought process)

youtube ↗Mindset

What advice do you have to a college student interested in starting an AI agency? How do I begin? I found myself going down the YouTube rabbit hole but don't ever feel motivated to start.

The reality is that motivation is fleeting and temporary—it often strikes in the middle of the night when you're not expecting it, leading you to watch motivational videos, but you can't rely on it day-to-day. To grow a business, you need to shift from motivation to discipline: small, consistent actions over time, like the gradual progress seen in muscle building. For example, doing 60 bicep curls every two days for a year yields more growth than attempting 10,000 curls in one day. As a college student, the most important thing is to build accountability and habits rather than waiting to feel motivated. Start with the simplest possible action you can do today—such as creating an Upwork profile or recording a Loom video of one of your automations—and repeat it daily for about a week. Once you have basic skills, focus on lead generation first. Finish the 'Make Money with Make.com' playlist, watch at least the first twelve videos, and put in a dozen hours of practice. Then begin lead generation activities: set up Upwork profiles, launch cold email campaigns, and if you have some spare cash, sign up for Maker School to be guided through the process. I also want to acknowledge the supportive comments I’ve received—like the crying emojis from Juan Jones and Phil Glover’s note that he wishes my video gets millions of views and suggests running ads for the channel. I agree: I’ve been dragging my feet on ads, but I’m now working with someone to manage retargeting ads. Because I’ve seen how retargeting can create a big revenue spike—potentially a 1.5× increase—I’m planning to hire someone to run retargeting ads for the Maker School 'About' page, aiming to spend around $1,500 per month and see how it goes.

mindsetdisciplinelead generationcollege student

Related answers

youtube ↗AI & Automation

How do I start an AI agency as a beginner, what skills should I learn, and what is the fastest roadmap from scratch?

Honestly, I can't hold your hand through everything, but here's a roadmap. Start with the Make.com playlist I created—Make for People Who Want to Make Real Money. Watch the first 12‑13 videos to get the basics, then move on to live builds. Join Maker School, my day‑by‑day accountability program, for hands‑on guidance. After that, create an Upwork profile. Upwork lets you see what clients are actually paying for and gives you simple connector projects rather than academic builds. Apply to jobs you have at least a 50 % chance of completing; you may need to send 20‑30 proposals before you land a client. Your first gigs will likely pay $30‑$50 an hour, especially if you're in a lower‑cost‑of‑living country, but they'll give you real customer problems to solve. Consistent Upwork work will transition you from an academic mindset to a real business mindset. If you struggle with Make.com, check out their Academy for day‑by‑day lessons.

ai agencymake.comupworkno-code
youtube ↗Lead Generation

What video should I watch first to start building an enriched lead list and automating outreach?

The very first video I recommend is on how to get up and running with Outbound. If you want to bootstrap, I suggest using Upwork—I have a few valuable videos, including a step‑by‑step guide on how I made around $500K on Upwork. Also look up cold email; my cold email system generated $100K last year, so it’s worth checking. For enriched lead lists and personalization, I have content on deep personalization and have recently published a video called '80% of AI automation basics in 29 minutes'. I’m also preparing a video on making $100K a month as an AI solopreneur and another on making $10K a month in the simplest way. I produce a lot of content, so it can be hard to keep track, but those are the key resources.

lead listautomationvideo recommendation
youtube ↗AI & Automation

How will AI be used to create ads, films, or music videos, and can I make good earnings long term?

AI will create ads, films, and music videos much faster and for far less money—no production or audio teams needed, as the AI handles scripting and auto‑fixes everything. The output comes from natural‑language prompting; those who know how to prompt the models will do best, though that skill will fade as models become better at prompting themselves. You can definitely earn $10k/month with this right now, maybe for a couple of years. I’m still a beginner in AI automation agencies, but I know some basics and have built a few automations. Your next step is to get in front of paying customers, articulate their needs and problems, and show how your solution helps. There’s no other path—it’s messy, like entering a gladiatorial arena with tigers; you have to win your first fight to earn praise. Start by signing up on Upwork or freelancer.com, treat yourself as a low‑paid API endpoint, gain experience and money, then move to cold email, ads, or other channels to build a sustainable method.

ai videoautomationpromptingearnings
youtube ↗Client Acquisition

How do you attract actual clients instead of people just looking to learn automation?

Yeah, I like to think so as well. I deliver a ridiculous amount of value—whether it’s $60, $70, or whatever the current price is, sometimes around $3,000 depending on when you watch this. To make a long story short, I don’t actually recommend posting on YouTube for a while; most people see creators like me posting and assume that’s how you make money, so they feel they need to post and showcase their systems. I can only do that because I’ve already had success selling this through cold outreach and built a business model aside from YouTube. Only once I had the cash flow to justify spending time on YouTube did I start making videos consistently. Before you start making videos about a money‑making topic, get to the point where you’ve achieved more than 99% of people at that thing. If you’re a standout 1% with some accomplishment or social proof, people will be far more likely to listen to you. There are literally a million‑plus people waving light poles online talking about stuff they don’t really understand. When you can demonstrate real results—say, making $42,000 a month—and show how you did it, you cut through that noise much more easily. The key is to do it without bragging; come across as genuine, not ungrounded. Based on our interactions in Maker School, you’re not that kind of guy—you’re good. For me, it’s more about reputation than follower count; I care about the strength and quality of each follower, not just the number. I’m not missing out on money by focusing on goodwill; in fact, I’m accumulating more goodwill than pretty much anyone in the industry by doing this. Thanks for the advice—you totally get how to play the game.

social proofreputationgoodwill