What video should I watch first to start building an enriched lead list and automating outreach?
The very first video I recommend is on how to get up and running with Outbound. If you want to bootstrap, I suggest using Upwork—I have a few valuable videos, including a step‑by‑step guide on how I made around $500K on Upwork. Also look up cold email; my cold email system generated $100K last year, so it’s worth checking. For enriched lead lists and personalization, I have content on deep personalization and have recently published a video called '80% of AI automation basics in 29 minutes'. I’m also preparing a video on making $100K a month as an AI solopreneur and another on making $10K a month in the simplest way. I produce a lot of content, so it can be hard to keep track, but those are the key resources.
For sure—just check out my video where I start and sell an AI service; you'll probably get the 80/20 of what you're looking for. I've answered enough for now and need to prep for my weekly office hour, where I go into more detail. I'm currently doing brand stats across my channels; growth on the main channel isn't great today, but I expect it to improve tomorrow after publishing a video. I made a recent video called 'most automation content is P star RN' to avoid demonetization; it's my highest‑performing video last month because it was the only one I posted. I know the average viewer is low, possibly because it's not flashy, but I'd love to hear your thoughts on it. Aside from that, I'm working on more stories and improving my storytelling. Feel free to drop any questions below—I'll add them to my stack for a big Q&A day soon. Have a lovely rest of the day, and I'll see you in the next video.
I already had a couple of ideas. I'm going to create docs new and turn reduction community exclusives. The first thing I want to do is create a straight line path to optimize video outreach: cover camera, microphone, video content, what to talk about, how to annotate, other assets to give people, maybe an example script. I've already covered this stuff in other videos and my channel; I'm organizing it for high perceived value because many people struggle with it. I'll go through comments on the daily updates channel to find big sticking points and add them to my thing, then decide what my videos will be about. I'll scroll through comments to source ideas. Leonardo commented on my stuff; he runs AI Foundry, has 19K subs, his videos go viral; he does banger one-offs, kudos to him.
Well, the big thing is how much money you're making right now. If you're already making $5-10K a month and have something worth talking about, then it's worth making videos. If not, don't waste time documenting—focus on actually succeeding with the business. Social media is a massive distraction; it's easy to fall into a narcissistic loop of checking impressions and tweaking gear, which is wasted effort unless you've already achieved financial success. Nobody cares about your journey until you've made it, so documenting before that is mostly wasted time. If you do become a big success (e.g., making a million a month), then you can post your first video and build a brand. Aside from that, I’ve been checking stats: my main channel grew 43% in the last 24 hours to 19741 subscribers, Instagram audio glitch aside, Maker School is up to 2111 members, etc. I also realized my earbuds mic got water‑damaged, so I’ll replace them with cheap earbuds and use compression to clean the audio. Finally, I’m going to get breakfast, moisturize, and crush the day.
Here's exactly what I recommend: go to nicksmake.com/playlist. It will take you to Make.com, a no‑code platform that's the simplest and easiest to get up and running with—just drag and drop modules across the screen. You already know what Make.com is, so I won't explain it. My playlist walks you through everything you need to know to actually make real money with the platform, not just academics but how to take the various tools and sell them. That's where I'd start. A couple of key things to be familiar with: I also recommend a video called '80% of automation basics in less than 30 minutes' (though I misspoke earlier; it's actually '80% of automation AI basics'). In that video I cover the main concepts: using APIs, webhooks, prompt engineering for AI, and test‑driven development. If you get those two resources, you'll probably be good. I don't recommend watching all 60+ hours of my Make.com videos; just the first 10‑15 should suffice.