What video should I watch first to start building an enriched lead list and automating outreach?
The very first video I recommend is on how to get up and running with Outbound. If you want to bootstrap, I suggest using Upwork—I have a few valuable videos, including a step‑by‑step guide on how I made around $500K on Upwork. Also look up cold email; my cold email system generated $100K last year, so it’s worth checking. For enriched lead lists and personalization, I have content on deep personalization and have recently published a video called '80% of AI automation basics in 29 minutes'. I’m also preparing a video on making $100K a month as an AI solopreneur and another on making $10K a month in the simplest way. I produce a lot of content, so it can be hard to keep track, but those are the key resources.
For sure—just check out my video where I start and sell an AI service; you'll probably get the 80/20 of what you're looking for. I've answered enough for now and need to prep for my weekly office hour, where I go into more detail. I'm currently doing brand stats across my channels; growth on the main channel isn't great today, but I expect it to improve tomorrow after publishing a video. I made a recent video called 'most automation content is P star RN' to avoid demonetization; it's my highest‑performing video last month because it was the only one I posted. I know the average viewer is low, possibly because it's not flashy, but I'd love to hear your thoughts on it. Aside from that, I'm working on more stories and improving my storytelling. Feel free to drop any questions below—I'll add them to my stack for a big Q&A day soon. Have a lovely rest of the day, and I'll see you in the next video.
The reality is that motivation is fleeting and temporary—it often strikes in the middle of the night when you're not expecting it, leading you to watch motivational videos, but you can't rely on it day-to-day. To grow a business, you need to shift from motivation to discipline: small, consistent actions over time, like the gradual progress seen in muscle building. For example, doing 60 bicep curls every two days for a year yields more growth than attempting 10,000 curls in one day. As a college student, the most important thing is to build accountability and habits rather than waiting to feel motivated. Start with the simplest possible action you can do today—such as creating an Upwork profile or recording a Loom video of one of your automations—and repeat it daily for about a week. Once you have basic skills, focus on lead generation first. Finish the 'Make Money with Make.com' playlist, watch at least the first twelve videos, and put in a dozen hours of practice. Then begin lead generation activities: set up Upwork profiles, launch cold email campaigns, and if you have some spare cash, sign up for Maker School to be guided through the process. I also want to acknowledge the supportive comments I’ve received—like the crying emojis from Juan Jones and Phil Glover’s note that he wishes my video gets millions of views and suggests running ads for the channel. I agree: I’ve been dragging my feet on ads, but I’m now working with someone to manage retargeting ads. Because I’ve seen how retargeting can create a big revenue spike—potentially a 1.5× increase—I’m planning to hire someone to run retargeting ads for the Maker School 'About' page, aiming to spend around $1,500 per month and see how it goes.
I already had a couple of ideas. I'm going to create docs new and turn reduction community exclusives. The first thing I want to do is create a straight line path to optimize video outreach: cover camera, microphone, video content, what to talk about, how to annotate, other assets to give people, maybe an example script. I've already covered this stuff in other videos and my channel; I'm organizing it for high perceived value because many people struggle with it. I'll go through comments on the daily updates channel to find big sticking points and add them to my thing, then decide what my videos will be about. I'll scroll through comments to source ideas. Leonardo commented on my stuff; he runs AI Foundry, has 19K subs, his videos go viral; he does banger one-offs, kudos to him.
Well, the big thing is how much money you're making right now. If you're already making $5-10K a month and have something worth talking about, then it's worth making videos. If not, don't waste time documenting—focus on actually succeeding with the business. Social media is a massive distraction; it's easy to fall into a narcissistic loop of checking impressions and tweaking gear, which is wasted effort unless you've already achieved financial success. Nobody cares about your journey until you've made it, so documenting before that is mostly wasted time. If you do become a big success (e.g., making a million a month), then you can post your first video and build a brand. Aside from that, I’ve been checking stats: my main channel grew 43% in the last 24 hours to 19741 subscribers, Instagram audio glitch aside, Maker School is up to 2111 members, etc. I also realized my earbuds mic got water‑damaged, so I’ll replace them with cheap earbuds and use compression to clean the audio. Finally, I’m going to get breakfast, moisturize, and crush the day.