#93 · My AI automation leads aren't showing up to meetings..

youtube ↗Marketing

Why do you sell your integrity for Instagram views and follows by showcasing what's mostly garbage AI tools and over-the-top misinformation about them?

That's a fair question, even if it comes with some hate attached. Unfortunately, that's just how top-of-funnel works on short-form platforms — you do have to be a bit more clickbaity. I don't think the tools themselves are garbage, though — most of what I feature is aimed at people in lower cost-of-living areas who can't afford the pricier, marginally-better major tools, so I'll often show a free alternative that does ~99% of what a paid major tool does. It's not that they're completely garbage, just that there are real differences between them and the top-tier options — but short-form platforms unfortunately push you toward more clickbaity framing to get attention in the first place.

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Related answers

youtube ↗Marketing

Does focusing on boring, consistent execution resonate with you as the real advice for success?

I agree that focusing on boring, consistent execution is the real advice for success — hitting the daily Grand means even the worst your campaign will ever perform is still fine. Chase is right that shorts viewers convert differently than long‑form viewers and the monetization potential of shorts is much lower; for someone whose launches are long‑form, pushing shorts audiences to a long‑form channel doesn’t make sense. Instead, it’s better to keep the two audiences separate. My plan is to not send shorts viewers to YouTube but to funnel them to my Instagram, which is slightly longer than pure shorts and where I share AI news. From Instagram I’ll move those viewers to a bite‑sized newsletter, and the newsletter will feed my paid products. I’ll take all of my rainbow‑channel content — five channels across a couple of platforms — and funnel them to Instagram, then to the newsletter, and finally to my paid offerings, with cross‑promotions between Instagram and YouTube but the primary call‑to‑action pointing to the newsletter. My YouTube channel and other content will also feed the newsletter, and the rainbow funnel should convert viewers into paid customers. Point okay one more from from sarcasm.

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youtube ↗Marketing

How do I convert Instagram followers to YouTube viewers?

I can approach it with three main content pillars. First, awareness content that covers the latest AI news—anything new, free, or just launched. Second, implementation content that shows how to actually use AI tools, like deep‑seek tutorials, so it’s not just dry theory. Third, no‑code content that demonstrates using AI via APIs with platforms such as n8n or Make.com. I’ll also add a fourth pillar focused on "AI money"—showing how to monetize the tools rather than just how they work. Each piece will include a clear CTA back to my YouTube channel for detailed guides, and I’ll sprinkle short YouTube clips or intro snippets to keep interest high and drive cross‑platform traffic.

content strategyai newsno-codecta
youtube ↗Marketing

What is your process for creating high-quality Instagram shorts, and do you do it yourself or with editors?

He works with a single editor. He spends about ten minutes a week recording a batch of shorts, then the editor assembles them. They gather AI news from multiple sources, filter out low-value content, and the editor writes scripts from the valuable material. He reviews and tweaks the scripts, puts them in a Google Doc, imports them into a teleprompter, and records lines like 'You don't need ChatGPT anymore. Wait for blank.' He gives the footage to his editor, who uses a simple top/bottom template to create the videos. They're bringing on additional team members to help the editor avoid bottlenecks. The editor then produces videos showing the tools in action, they spend a little money to sign up to the platforms, and publish on Instagram, aiming for one short per day.

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youtube ↗Marketing

What is your short‑form video workflow on Instagram, including planning, editing, and lead generation?

I start by scraping AI‑focused news sites and subscribing to newsletters that feed the latest developments into a content pipeline. I then use AI to draft scripts, make minor tweaks, and load fifteen scripts into a teleprompter to record them in one take — about fifteen minutes of footage. I send that raw video to my editor, Shub, who cuts it into individual shorts, adds thumbnails, and prepares them for posting. Leads come primarily from the newsletter funnel: I’ve gathered a few thousand subscribers, with roughly twenty‑five hundred new sign‑ups in the past thirty days, which then feed into my other offers. I’m still refining lead tracking, but the newsletter is the main source.

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