Why shouldn't I document my journey online from day one, and how did you craft your email so it felt personally addressed to me?
I think the biggest reason not to document your journey right now is that time is a scarce resource. By choosing to document you’re allocating a portion of the time you could be spending on actually succeeding to talking about success. People who constantly talk about success are less likely to achieve it because they’re not focused on the work. It’s essentially a trade‑off: you’re investing 10 % of your funds in something that won’t deliver a return for a long period. If your goal is to make a lot of money quickly, documenting early is sub‑optimal. My recommendation is to spend all of your available resources becoming a person of renown first, then document your journey afterwards. Nobody cares about a day‑one post when you’re just screaming into the void. They only care when they look back and see that you’ve actually achieved something. Look at Iman Gadzhi – his early videos weren’t popular until he became successful, and then people started watching them. The same principle applies: focus on building real results before you start broadcasting them.
Today's theme is documenting the journey, but creating a social media channel before you have the necessary skills to make it work is problematic. The people who advocate documenting the journey are survivors—the small percentage for whom the strategy succeeded. If you took my How to Think Clearly course, you'd see this is 'resulting': making decisions based on outcomes rather than logical steps. For example, a slot machine with a 1% chance to pay a million dollars: you might win once, but 99 times you lose heavily. Those who win are the ones telling you to document the journey daily; they're the 1% who got lucky. I did the same—I pulled the slot machine, built a system to pull it fast for little reward, but ultimately we're all just pulling the slot machine. My recommendation: don't document the journey; instead, focus on outreach, which nobody talks about but is essential.
I see the value in reflecting on your work, but I don’t believe that simply setting aside thirty minutes to document your journey passes my ‘smell test’ for genuine productivity. In my experience, people who engage in this kind of self‑focused documentation often end up becoming overly preoccupied with themselves and their presentation, rather than creating real value. The important thing is not just to appear productive but to actually be valuable—delivering results that matter. That said, I do understand your point: if you know you must produce content each day, having a record of what you’ve done can help you stay accountable and ensure you have something to share. However, the emphasis should remain on creating substantive output that benefits others, not on polishing a personal narrative.
Well, the big thing is how much money you're making right now. If you're already making $5-10K a month and have something worth talking about, then it's worth making videos. If not, don't waste time documenting—focus on actually succeeding with the business. Social media is a massive distraction; it's easy to fall into a narcissistic loop of checking impressions and tweaking gear, which is wasted effort unless you've already achieved financial success. Nobody cares about your journey until you've made it, so documenting before that is mostly wasted time. If you do become a big success (e.g., making a million a month), then you can post your first video and build a brand. Aside from that, I’ve been checking stats: my main channel grew 43% in the last 24 hours to 19741 subscribers, Instagram audio glitch aside, Maker School is up to 2111 members, etc. I also realized my earbuds mic got water‑damaged, so I’ll replace them with cheap earbuds and use compression to clean the audio. Finally, I’m going to get breakfast, moisturize, and crush the day.
I advise against sharing your entrepreneurial journey publicly until you’re consistently making at least $15k–$20k a month. Early documentation often lacks credibility because you haven’t yet proven you can build a real business. First focus on developing a company that generates real revenue; once you have that proof, sharing your build‑in‑public story becomes valuable and helps you attract an audience. Until then, put 100% of your effort into the business—doing so will later make brand‑building easier.