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#307 · it's immoral not to guarantee your services

youtube ↗Mindset

If I had until the end of 2026 to land a client while publicly documenting the journey, with an AI automation that qualifies leads and books calls, but I don't know how to outreach via email and struggle to document the journey daily—what advice do you have?

Today's theme is documenting the journey, but creating a social media channel before you have the necessary skills to make it work is problematic. The people who advocate documenting the journey are survivors—the small percentage for whom the strategy succeeded. If you took my How to Think Clearly course, you'd see this is 'resulting': making decisions based on outcomes rather than logical steps. For example, a slot machine with a 1% chance to pay a million dollars: you might win once, but 99 times you lose heavily. Those who win are the ones telling you to document the journey daily; they're the 1% who got lucky. I did the same—I pulled the slot machine, built a system to pull it fast for little reward, but ultimately we're all just pulling the slot machine. My recommendation: don't document the journey; instead, focus on outreach, which nobody talks about but is essential.

documenting journeyoutreachmindset

Related answers

youtube ↗Marketing

Why shouldn't I document my journey online from day one, and how did you craft your email so it felt personally addressed to me?

I think the biggest reason not to document your journey right now is that time is a scarce resource. By choosing to document you’re allocating a portion of the time you could be spending on actually succeeding to talking about success. People who constantly talk about success are less likely to achieve it because they’re not focused on the work. It’s essentially a trade‑off: you’re investing 10 % of your funds in something that won’t deliver a return for a long period. If your goal is to make a lot of money quickly, documenting early is sub‑optimal. My recommendation is to spend all of your available resources becoming a person of renown first, then document your journey afterwards. Nobody cares about a day‑one post when you’re just screaming into the void. They only care when they look back and see that you’ve actually achieved something. Look at Iman Gadzhi – his early videos weren’t popular until he became successful, and then people started watching them. The same principle applies: focus on building real results before you start broadcasting them.

personal brandingcontent strategyjourney
youtube ↗Agency Operations

Jordan Michael Jordan asks if I’ve considered recording a series that shows the journey of starting an AI agency from zero, similar to a Maker School methodology.

Sure, I get the idea of creating a series that shows the journey from zero. I’ve already built a lot of proof for my AI agency. Over the years I’ve recorded sales calls, kept bank statements, and documented everything. I’ve even done a project on Upwork that started with just a dozen cold‑email calls. After about 12 calls I closed a few clients who didn’t even know who I was, and that gave me real case studies. I’ve also tried cold‑email and community‑post outreach, but hiding your reputation there is hard, so I haven’t pursued it further.

starting from zeroupworkcold email
youtube ↗Client Acquisition

I'm in high school with no social proof to show prospects. What would you do in my situation, and how can I prove myself to clients?

Everybody suffers from this exact problem at the start line — it's not just an entrepreneurial problem, it's the job-market problem too (a junior dev job asking for 10 years of experience). You have to go through this like everyone else, but there are ways to fake it until you make it. The simplest: take systems I build on my channel (a lot of the free ones, plus more in Maker School) and rebuild them yourself. Then ask what kind of business each system would help — often digital agencies, since that's my niche. Once you've built a few systems yourself instead of just copying mine, you can say things like 'I built an automated cold email system that enriches contacts and adds a thousand leads a day' or 'I built an automatic proposal generator.' That's real social proof, even if it's not client work yet — you can honestly say you built it for an AI agency (your own) without claiming it was a paying client. That's pulling yourself up by the bootstraps. From there, use that first thing you built to land one real gig, then use that gig's result to build proof for the next one, and so on.

no experiencesocial proofgetting startedhigh school
youtube ↗Marketing

I run a short-term rental business on 9 acres, starting to document the journey at $20K/month in a similar format and I can tell you used AI a lot for a lot of these. Is that necessary?

Well, the big thing is how much money you're making right now. If you're already making $5-10K a month and have something worth talking about, then it's worth making videos. If not, don't waste time documenting—focus on actually succeeding with the business. Social media is a massive distraction; it's easy to fall into a narcissistic loop of checking impressions and tweaking gear, which is wasted effort unless you've already achieved financial success. Nobody cares about your journey until you've made it, so documenting before that is mostly wasted time. If you do become a big success (e.g., making a million a month), then you can post your first video and build a brand. Aside from that, I’ve been checking stats: my main channel grew 43% in the last 24 hours to 19741 subscribers, Instagram audio glitch aside, Maker School is up to 2111 members, etc. I also realized my earbuds mic got water‑damaged, so I’ll replace them with cheap earbuds and use compression to clean the audio. Finally, I’m going to get breakfast, moisturize, and crush the day.

shorttermrentalaimarketsell