Xander says he's using cold email with dental clinics and creative agencies, nine inboxes at 270 emails per day, with a 2% reply rate and little to no positive reply. He's been copywriting for 1.5 years, feels his copy is solid, offers guarantee value and free leads, but isn't seeing results. Should he increase to 50 inboxes and 500 emails per day, or try something else?

The main issue is your copy, not the leads or audience. A 2% reply rate can be acceptable for high‑ticket, enterprise‑focused campaigns, but you need to look at the positive reply rate. If your positive reply rate is low (e.g., 5%), then at 10,000 emails a day you’d get only about 10 positive replies, which translates to just a few sales calls. Instead of simply increasing volume, you should fix your copy: test and refine it, ensure it matches the industry and audience, and run at least 1,500 emails before judging performance. Remember that copy is never as solid as it can be; iterate, bend the rules, and see what sticks.