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#250 · how i run 8 chrome browsers with one fable orchestrator

youtube ↗Offers

How can I create a specific, scalable offer or value proposition for my custom consulting and development shop that works across any industry?

We already work with any industry on anything they need—AI systems, business software, automations. The simplest way to start productizing is not to invent a new service, but to look at what you’ve already delivered that clients liked and double down on that. Make a list of every project you’ve done over the past year, pull the email threads, project files, and note the industries and types of work. Patterns will emerge: you’ll see which systems you built most often and, more importantly, which ones generated the most revenue. Use that data to decide which services to package. Then, reach out to the clients you built those high‑value systems for, remind them of the results, and ask for referrals and repeat business. Reactivating past clients is a low‑effort way to generate upsells—typically a 3‑4% uptake rate, and I’ve seen 15‑20% when I first started. Identify the most profitable, least time‑intensive product you’ve created—often an automated follow‑up agent or similar—and turn it into a repeatable checklist or product. Streamline the delivery: ask if you really need three discovery calls or if a single call or a form will suffice, reducing time investment and allowing you to raise prices, which is pure leverage. In short, catalog your past work, find the high‑margin, low‑effort services, market them to similar clients, reactivate old customers, and refine the process into a sellable product.

offerconsultingproductizationscaling

Related answers

youtube ↗Client Acquisition

How can I acquire my first customer and scale my viral social media tool, and what social media ad and marketing strategies should I use?

I don’t know the specifics of your product, but mimicking what’s working for others is a reasonable first step. The tactics I use in my own social‑media advertising involve spending a lot of money for time, which isn’t ideal for you because you have plenty of time but limited cash. Instead of giving you a detailed walk‑through of my exact methods, let’s look at your situation more generally. You’ve spent a lot of time building a tool that helps people go viral. The usual approach is to keep investing time and money into the product and then hope marketing will magically work later. That’s the opposite of what you should do. It’s far more effective to start by marketing and selling, then build the product only after you’ve validated demand. If you begin with demand, you’ll already have customers and a clear idea of what they actually want when you finally create the tool. Rather than building a big inbound funnel for a product that might become obsolete, reach out directly to potential users. Pitch hypothetical offers or tools you could build if they show interest. For example, you could say, “Hey, I’m transitioning to software and think I could save you $10‑15k a month with a tool that does X, Y, Z. Would you be interested in a free version?” If they say yes, you have validation without even having a finished product. Modern AI lets you build functional tools quickly, so you can test ideas fast. My recommendation: focus all your time and energy on marketing first. Validate the product through outbound outreach. If validation fails, iterate and try a new idea. This outbound‑first approach is the 80/20 play many high‑growth agencies use today, especially with AI accelerating development. In practice, avoid inbound because it’s undirected and slow to show ROI. Set a target number of outreach contacts and define clear exit conditions—e.g., at least five booked meetings from a thousand messages. If you hit those metrics, then you proceed to build the product. Remember, you can market and sell an idea without a finished product; you just need a compelling concept and a way to communicate it.

first customeroutboundmarketingvalidation
youtube ↗Client Acquisition

How can I acquire more upmarket or mid-market enterprise clients—should I use direct response or focus purely on content?

But anyway, how do you acquire more upmarket clients? I mean, I wish I could say there's a special system for upmarket clients. A lot of them tend to be more referral-based and gated. They won't take you seriously unless you can accomplish the first hurdle: finding a plausibly deniable reason to reach out to them. That means perusing the network of the people you want to get in touch with, making preliminary introductions or leveraging relationships, then using those connections to find your way to an intro. That's a big thing, but it's very manually intensive and not something you can automate. Aside from that, it's really just the same thing: sending cold emails and working your way up a decision-maker chain, delivering exorbitant value upfront. They're more bureaucratic, with longer sales cycles, but that doesn't mean they're impenetrable. Many cases exist of people in Maker School with zero experience who throw enough outreach to get the attention of a mid-level SVP or similar, then use that to ramp themselves up to a $25–$50 million per year business. It's uncommon, but it occurs.

upmarketdirect responsecontentcold email
youtube ↗Agency Operations

What services do you recommend for coaching clients, how to find leads for coaches, and how to outreach to them?

Coaching, especially digital coaching, offers extremely high ROI because service delivery is virtually instantaneous—coaches typically create an information product that clients can sell autonomously after purchase. I view myself as a coach/educator: I help clients achieve a specific outcome, build a business model, or reach a revenue goal, and they pay me for that expertise. The term 'coach' is broad, but I think of it as information‑product‑based coaching on the internet. Once the product is built, the client can sell it repeatedly without further work from me. Examples include Maker School, my communities, and other educational products I’ve sold: they require a large upfront time investment, but after that core asset is built, I don’t need to update or rebuild it for each client (though I do update Maker School periodically). As an operations person working with such clients, my focus is solely on pulling the growth lever—acquiring more clients—because the variable and fixed costs per new client are nearly zero; the only bottleneck is how many clients I can acquire. Thus I scale by increasing client volume, and fulfillment time per client remains extremely low after the core asset is ready, with daily check‑ins optimized.

coachingdigital coachinginformation productfulfillment
youtube ↗Marketing

How can we differentiate our university automation business and craft a strong value proposition?

You’re working on a university project to start an IT business focused on AI‑powered bots and automations for SMEs, especially customer service. The market feels competitive because of AI, but you don’t need a unique angle right away—niche down. Pick a specific service (e.g., CRMs) and a specific vertical (e.g., recruitment companies) and build solutions for that niche. You can’t fully specialize until you have a couple of projects under your belt; early on you’ll do custom projects all over the place, which is fine for a month or two while you apply on Upwork, send Loom videos, and land your first clients. The most important thing is to get started. The simplest way to gain traction is to do apps on Upwork—doing about ten apps a day can give you a client base that no one else at your university has by week’s end. This works because you’re taking massive action under uncertainty. That’s how you differentiate yourself. As for the value proposition, don’t stress about it now. When you’re making $100k a month you’ll need a polished value proposition, but at zero revenue you can simply say, “I build this for this specific niche.” Different revenue levels require different messaging.

value propositiondifferentiationniche