How can we differentiate our university automation business and craft a strong value proposition?
You’re working on a university project to start an IT business focused on AI‑powered bots and automations for SMEs, especially customer service. The market feels competitive because of AI, but you don’t need a unique angle right away—niche down. Pick a specific service (e.g., CRMs) and a specific vertical (e.g., recruitment companies) and build solutions for that niche. You can’t fully specialize until you have a couple of projects under your belt; early on you’ll do custom projects all over the place, which is fine for a month or two while you apply on Upwork, send Loom videos, and land your first clients. The most important thing is to get started. The simplest way to gain traction is to do apps on Upwork—doing about ten apps a day can give you a client base that no one else at your university has by week’s end. This works because you’re taking massive action under uncertainty. That’s how you differentiate yourself. As for the value proposition, don’t stress about it now. When you’re making $100k a month you’ll need a polished value proposition, but at zero revenue you can simply say, “I build this for this specific niche.” Different revenue levels require different messaging.
Yeah, it's a great question. For those who don't know, I run Maker School community, and I'm currently number three on the revenue leaderboard with about $292k. My success comes from how I package the community. I position it as a B2B offer where members pay $184 a month to learn how to get their first paying customer for an AI or automation service. In 90 days they earn back the money they spent (not counting tool costs), effectively getting a customer that pays around $1,000, which feels like a five‑to‑six‑times ROI. While Jack's community and other AI automation groups were first movers just by being the go‑to place for AI talk, I took a sniper‑rifle approach: I niche down to teaching how to build a business, not just how to use AI. Now I'm integrating AI and automation curriculum directly into Maker School—I've finished a make.com and an NAN accelerator and just need to record the videos. We also still do Q&A and similar offerings. Most other automation communities stay broad and less differentiated; I solve the specific problem of wanting to sell something with AI/automation and then actually doing it.
We already work with any industry on anything they need—AI systems, business software, automations. The simplest way to start productizing is not to invent a new service, but to look at what you’ve already delivered that clients liked and double down on that. Make a list of every project you’ve done over the past year, pull the email threads, project files, and note the industries and types of work. Patterns will emerge: you’ll see which systems you built most often and, more importantly, which ones generated the most revenue. Use that data to decide which services to package. Then, reach out to the clients you built those high‑value systems for, remind them of the results, and ask for referrals and repeat business. Reactivating past clients is a low‑effort way to generate upsells—typically a 3‑4% uptake rate, and I’ve seen 15‑20% when I first started. Identify the most profitable, least time‑intensive product you’ve created—often an automated follow‑up agent or similar—and turn it into a repeatable checklist or product. Streamline the delivery: ask if you really need three discovery calls or if a single call or a form will suffice, reducing time investment and allowing you to raise prices, which is pure leverage. In short, catalog your past work, find the high‑margin, low‑effort services, market them to similar clients, reactivate old customers, and refine the process into a sellable product.
On Upwork, you don't really choose a niche; Upwork is your zero to one, not just getting $60 but maybe $600 or $6,000. To maximize your odds of success, come up with a good advanced search—a set of filters for terms like automation, N8N, Claude code, or make.com. Each day, use that filter to get a big list of matching jobs, open them in 50–100 tabs, and quickly verify which are good. You'll end up with maybe 10 jobs you can actually apply to, across various niches and technologies, so having some technical ability helps you talk about platforms confidently. Then record a quick video and apply to each job. This SOP isn't magical; it's just a strategy that works a bit better than others. By stacking it up volume‑wise, you'll eventually succeed—like investing a dollar and getting $1.50 back. If you repeat this daily for many years, you will succeed.
Well, you guys don’t have any revenue or clients, so you’re really just working on a project. Your first priority should be solving the no‑clients, no‑revenue problem. Don’t waste time building out a product or website—just get something sold. I’d have you and your friends create profiles on Upwork, Freelancer.com, and Fiverr. Each day, pool your school money or whatever you can and submit ten Upwork applications. In those applications, tell prospects exactly what you can do (X, Y, Z) and how you’d approach their project, showing rather than just telling your experience. This avoids the inevitable ‘show me your portfolio’ question because you demonstrate your process. If you do this for three days you’ll have sent about ninety applications, and the odds of landing at least one $200 project are high. Once you have that $200 project, you now have a real business—you’ve made money online and can stop pretending. You’ll learn more from that small project than from hours of my talking. After you land a client, get them on a call and confirm the money is changing hands or there’s a monetary agreement, like escrow on a platform. If I built you a solution that automated all of this outreach and follow‑up, it would definitely save you time and money—that’s the vibe I’m advising. So give it a try.