For someone new, do you recommend starting a YouTube channel about niche tutorials, or is it too saturated? If so, what would you recommend instead?
I’m not answering this directly because I covered it in my most recent video, but my take is that the expected value of launching a YouTube channel early in your journey is lower than that of activities like outreach. Therefore I’d suggest focusing on higher‑EV options such as outreach or other lead‑generation tactics instead of a new tutorial channel.
It really depends on where you are. If you've made some money already and have notable accomplishments to talk about, starting a YouTube channel is fine. But if you don't have anything notable, no major accomplishment yet, I would not start a YouTube channel first. What I'd do first is knock something out of the park and get some social proof under your belt — get a win in the arena of business. Then once you have the win, you can start talking about it and combine the two into a 'wins machine,' like I have. If you're a total beginner who's never sold anything or made any money, focus less on monetizing through content and more on starting a business and doing outreach to people who might want your products or services. Make $20-40K, pay down your client debt and knowledge debt, understand what people are really willing to pay for — then you can start posting content on YouTube later.
Just follow my free YouTube videos—I don’t gatekeep the knowledge; everything you need is there. I only gatekeep accountability, coaching, and live Q&A. If you’re extremely dedicated to the work, you already have what you need to succeed.
There are a couple of reasons for creating a second channel. First, as a channel grows larger, posting every day is generally discouraged because you need to invest more time and energy into each piece of content to let it breathe. Second, consistency and habit matter—humans thrive on routine, and switching to a twice-weekly schedule helped me maintain the daily-like iterative habits that drive growth. Third, YouTube SEO suggests that posting less frequently avoids cannibalizing organic reach; big channels often avoid daily uploads for this reason. Finally, the two channels serve slightly different audiences: this channel attracts viewers interested in building a business and mindset topics, while the automation-focused audience prefers N8N or make.com tutorials. Separating them lets me tailor content to each group's interests.
No problem. Let's take a look at your YouTube progress—it's likely going to take longer than you expect. You have a lot going on: blogs, LinkedIn posts, YouTube dabbling, and you're exploring automation and the over‑50 niche, which I actually think is a great niche. You also have another channel that's fine. However, I don't see this as the straightest path to winning. If you aim to make $5,000–$15,000 a month with this setup, you'll probably need outbound outreach rather than relying on inbound, unless you have something inherently fascinating about you or an offer so irresistible that people are drawn in just by your thumbnail or title. In most cases, the likelihood of winning with inbound quickly is low, so outbound remains the simplest, straightest route to success. My advice is to focus on nailing your offer template—something I struggled with at first too. Remember, not being good at something now doesn't mean you never will be; it's just a matter of putting in time, effort, and persistence. Don't let a lack of social proof or current skill level become a limiting belief. Start sending outreach; social proof matters more for inbound than outbound, so you can build it as you go. That's what I'd do in your situation, John.