I’m targeting the “property‑based lifestyle services” industry, but I’ve never heard of it. What exactly is this niche and how should I approach outreach?
I’m not entirely sure what the “property‑based lifestyle services” industry entails, so I can’t give a definitive answer. If the niche does outreach—whether via cold email or another channel—then the usual systems (email outreach, invoicing, CRM, proposals, sales pipeline) would apply. Reporting and analytics are useful for high‑volume businesses, and support tickets could be valuable if they exist. Without knowing the specifics of the industry, it’s hard to say how valuable those tools would be, but the general framework should still be relevant.
It's a great niche with no major issues; I've considered private equity myself but the timelines don't line up for me. I could do a big rollup, but I believe I can make more money in personal branding because of the direct cash flow and the equity/enterprise value of a brand built around you, even though that's difficult. For you, if you want to sell to private equity or business brokers, you absolutely can—the outreach methods I discuss (cold email, Upwork, community posts) are all B2B and work well for those niches. It's very simple and easy: pitch many businesses offering to buy them tomorrow, get responses, then do due diligence after interest. I gave an example with a real‑estate campaign where we blasted a massive list with a cash offer, got replies, bought homes for cash with no questions asked, targeting people in dire need of a bailout. The same approach works for private equity or business broker niches: pitch a bunch of businesses and offer to buy them.
Most low‑hanging e‑commerce fruit—like automated product descriptions, recurring emails, and checkout flows—is already handled by platforms, so you need to look beyond those basics. If the store is mostly B2C, reframe the problem as B2B: help the owner reach retailers, distributors, or influencers and set up partnership automations. In practice that often means building an email campaign and an affiliate funnel that contacts influencers, gives them free products, and tracks resulting sales. Many influencer‑marketing services are generic and lack personalization; you can improve them by scraping a creator’s recent post, paraphrasing it as an icebreaker, and offering a simple promo or swag kit. You can also layer AI into newsletters or marketing sequences—using survey data, product‑history, or other signals to personalize outreach. For coaches who feel stuck on choosing a niche or services, the real issue is a lack of confidence; pick three niches you feel about 70 % confident in and start acting (LinkedIn cold outreach, short videos, Upwork applications) rather than waiting for certainty.
I tried a real‑estate campaign and it performed poorly. I sent two emails to agents and got almost no replies; the few responses were negative. Compared to other niches where I saw 20‑25 replies and 11‑16 opportunities, the real‑estate outreach yielded about a 60‑70% conversion from reply to opportunity, but the overall volume was too low. I’m probably not going to focus on real‑estate again soon.
My recommendation is to split test: run two different niches instead of just one, sending 350 emails to each niche per day (instead of 700 to one). The time will pass anyway, so after a week you’ll have either sent the same volume with no data, or the same volume with actionable intel showing which niche is efficient and which isn’t. You have that choice with any activity—track what you’re doing (e.g., daily phone or computer usage) and at the end of the period you’ll have data to analyze and iterate on. That’s why I’m bullish on tracking everything; with data you can analyze and then implement improvements.