What do you think about the private equity or business broker niche, essentially building deal flow for businesses that want to sell?

#45 · Work-life balance in a $72K/mo AI automation agency

What do you think about the private equity or business broker niche, essentially building deal flow for businesses that want to sell?

It's a great niche with no major issues; I've considered private equity myself but the timelines don't line up for me. I could do a big rollup, but I believe I can make more money in personal branding because of the direct cash flow and the equity/enterprise value of a brand built around you, even though that's difficult. For you, if you want to sell to private equity or business brokers, you absolutely can—the outreach methods I discuss (cold email, Upwork, community posts) are all B2B and work well for those niches. It's very simple and easy: pitch many businesses offering to buy them tomorrow, get responses, then do due diligence after interest. I gave an example with a real‑estate campaign where we blasted a massive list with a cash offer, got replies, bought homes for cash with no questions asked, targeting people in dire need of a bailout. The same approach works for private equity or business broker niches: pitch a bunch of businesses and offer to buy them.

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Related answers

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Do you have any thoughts on targeting real‑estate agents as a niche?

I tried a real‑estate campaign and it performed poorly. I sent two emails to agents and got almost no replies; the few responses were negative. Compared to other niches where I saw 20‑25 replies and 11‑16 opportunities, the real‑estate outreach yielded about a 60‑70% conversion from reply to opportunity, but the overall volume was too low. I’m probably not going to focus on real‑estate again soon.

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youtube ↗Niches

How can I confidently pick a niche for my agency?

Don’t try to fully master a niche before you start—use outreach and sales calls to learn its internal processes, pain points, and sales cycle. You can gather only high‑level insights from ChatGPT or YouTube, but real understanding comes from actual conversations. Leverage your own background as social proof: if you’ve worked in B2B LED manufacturing, you can confidently offer AI‑powered lead‑generation, cold‑email, and automation services to similar product‑based businesses, citing specific results you’ve delivered. This approach should be one of the three niches you pursue.

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youtube ↗Niches

I’m targeting the “property‑based lifestyle services” industry, but I’ve never heard of it. What exactly is this niche and how should I approach outreach?

I’m not entirely sure what the “property‑based lifestyle services” industry entails, so I can’t give a definitive answer. If the niche does outreach—whether via cold email or another channel—then the usual systems (email outreach, invoicing, CRM, proposals, sales pipeline) would apply. Reporting and analytics are useful for high‑volume businesses, and support tickets could be valuable if they exist. Without knowing the specifics of the industry, it’s hard to say how valuable those tools would be, but the general framework should still be relevant.

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youtube ↗Niches

Isn't marketing agencies too obvious/generic a niche — shouldn't you niche down further to differentiate?

Marketing agencies are a great niche — I niche down into marketing agencies myself, I'm not particularly 'different' about it, and I still make more than most people doing an equivalent service. It really depends on how big you want to go: if you want to scale to $100M/year selling to marketing agencies broadly, you'll need to differentiate more. But if you're carving out a smaller niche, you can target whatever you want, especially if you already have relevant experience — that alone can make you stand out. A few good assets to send marketing/creative agencies: full HTML websites, built and hosted one-shot using an HTML template populated with AI based on context about the business.

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