#24 · $139,000 in February 2025

youtube ↗Niches

What services could be offered for e-commerce businesses by someone starting an AI automation agency or coaching business? I'm confused about which niche to choose and what services to offer.

Most low‑hanging e‑commerce fruit—like automated product descriptions, recurring emails, and checkout flows—is already handled by platforms, so you need to look beyond those basics. If the store is mostly B2C, reframe the problem as B2B: help the owner reach retailers, distributors, or influencers and set up partnership automations. In practice that often means building an email campaign and an affiliate funnel that contacts influencers, gives them free products, and tracks resulting sales. Many influencer‑marketing services are generic and lack personalization; you can improve them by scraping a creator’s recent post, paraphrasing it as an icebreaker, and offering a simple promo or swag kit. You can also layer AI into newsletters or marketing sequences—using survey data, product‑history, or other signals to personalize outreach. For coaches who feel stuck on choosing a niche or services, the real issue is a lack of confidence; pick three niches you feel about 70 % confident in and start acting (LinkedIn cold outreach, short videos, Upwork applications) rather than waiting for certainty.

e-commerceai automationservicesniche selection

Related answers

youtube ↗Niches

What automation ideas can I build and sell to IT companies as a subscription, and how do I choose and market them as a beginner?

He explains that IT companies are service businesses and follow the same funnel as any other service business: lead generation, sales (discovery/scoping call), conversion (proposal/agreement/invoice), onboarding (kickoff call), fulfillment (building IT systems), and retention (ongoing management/managed service). Because the funnel is universal, you can adapt systems from other niches—cold‑email, speed‑to‑lead (PPC), content (SEO), automated referral/follow‑up/reactivation, proposal generator, asset generator, CRM, sales admin, webhook‑triggered kickoff calls, AI‑generated project briefs, and a template library for one‑click implementation. The key is to take a bird’s‑eye view, draw inspiration from adjacent niches, and teach the client to fish rather than give them a fish.

it automationservice business funnellead gentemplate library
youtube ↗Niches

I'm building an automation business in London, testing UK distributors and wholesalers as my niche with a speed-to-lead system that generates automated quotes from inbound email. I have Amazon experience in process improvement, analytics, and automation, and I'm ramping up cold email. Should I lean into this niche and offer based on my background, or is there a stronger service or market I should target?

You don't know what you don't know, so don't rely solely on your past experience to pick a niche. Instead, test multiple options in the market and let customers decide. Run several niches simultaneously, measure positive reply rates, booking rates, and revenue over time, then double down on the best performer. Treat this like a science experiment: avoid putting all your eggs in one basket too early; instead, try several, identify the easiest to succeed with, and then go all in.

niche selectionmarket testingautomation business
youtube ↗Offers

What's the best offer right now, given how much the AI agency space has changed? Is it selling a full AIOS?

Not for beginners — if you already have a big brand, YouTube channel, and a working Instagram funnel, you could sell an AIOS, but as a total newbie, don't. Instead, pick a specific lane, ideally something tied to reach/acquisition: creative-generation systems (ad creative testing across Google, Facebook, TikTok, etc.), automated prospect research for cold email/LinkedIn icebreakers, and speed-to-lead systems (immediately following up with anyone who opts in from an ad, maximizing show/booking rate — even something as simple as calling a lead twice instead of once, or texting back a missed call automatically, can double conversion). Also strong: automated follow-up across SMS/email/DM for anyone who's expressed interest, and inbound lead-magnet systems (e.g. ManyChat-based funnels tied to a creator's content). The common thread: focus on a narrow, specific lane that produces a clearly measurable revenue outcome — that lets you proportionally scale a client's revenue in a way that's easy to prove and sell.

offer selectionspeed to leadlead follow-upniching down
youtube ↗Client Acquisition

How can I acquire more upmarket or mid-market enterprise clients—should I use direct response or focus purely on content?

But anyway, how do you acquire more upmarket clients? I mean, I wish I could say there's a special system for upmarket clients. A lot of them tend to be more referral-based and gated. They won't take you seriously unless you can accomplish the first hurdle: finding a plausibly deniable reason to reach out to them. That means perusing the network of the people you want to get in touch with, making preliminary introductions or leveraging relationships, then using those connections to find your way to an intro. That's a big thing, but it's very manually intensive and not something you can automate. Aside from that, it's really just the same thing: sending cold emails and working your way up a decision-maker chain, delivering exorbitant value upfront. They're more bureaucratic, with longer sales cycles, but that doesn't mean they're impenetrable. Many cases exist of people in Maker School with zero experience who throw enough outreach to get the attention of a mid-level SVP or similar, then use that to ramp themselves up to a $25–$50 million per year business. It's uncommon, but it occurs.

upmarketdirect responsecontentcold email