Do you edit your videos yourself or have a team? How do you record so much content for YouTube and Instagram while maintaining a 10x output pace?
I don't edit all of my videos myself—my main channel has an editor (currently on pause but I'll bring them back soon). For this daily updates channel, I do no editing at all; I just click record, talk for about 20 minutes answering questions, strategizing, and sharing my day, then upload directly to YouTube. I set up my pipeline to minimize friction so I can produce more content; less friction means more output.
Yeah, I outsource the editing of my videos. For my Instagram channel, I work with Shu, who manages it completely. He gives me scripts that we assemble using newsletters and some scraping systems, I record them on a teleprompter, and he handles publishing, editing, and captions. His work has driven massive virality—recent videos got 490K and 336K views. On my main YouTube channel, I’ve worked with editor Johan for over 30 videos. He trims obvious imperfections and tangents, adds a high‑quality intro with assets or effects, and handles publishing. The TLDR: get someone to help with publishing, because it used to take a lot of my time. Aside from that, the daily updates channel is basically it for my workflow. Pretty cool, huh?
I don't make videos all day, and it's not just me anymore – I have a bigger team now. I create daily update videos, batch them, and pay an editor to stitch them together. Some of those updates get repurposed for the second channel, which saves time. I aim to publish a new video roughly every 48 hours. The process is efficient enough that it doesn't feel overwhelming.
He works with a single editor. He spends about ten minutes a week recording a batch of shorts, then the editor assembles them. They gather AI news from multiple sources, filter out low-value content, and the editor writes scripts from the valuable material. He reviews and tweaks the scripts, puts them in a Google Doc, imports them into a teleprompter, and records lines like 'You don't need ChatGPT anymore. Wait for blank.' He gives the footage to his editor, who uses a simple top/bottom template to create the videos. They're bringing on additional team members to help the editor avoid bottlenecks. The editor then produces videos showing the tools in action, they spend a little money to sign up to the platforms, and publish on Instagram, aiming for one short per day.
My main workflow is repurposing my daily updates onto four or five social media platforms. I’m only using a small fraction of the possible channels—there are about ten other places I could publish. If I built a full publishing pipeline, I’d double my current results. Currently, I record two video streams: one with my face and a comment card (useful for some channels), and another with just my face. I use AI (Whisper) to generate a transcript, then clip the useful chunks, create Q&A content, and also produce straight‑answer videos. I publish these across Instagram profiles, YouTube Shorts accounts, and similar platforms. Feeding the transcript into a model like Astra would perform reasonably well.