Nick, can you sell high ticket without a webcam or a mic?
You can, but it's very difficult. High‑ticket sales usually require a call because people buy from people, especially when the lifetime value is $25k‑$30k. My low‑ticket Maker School model works because I avoid sales calls, which keeps it highly scalable and lets me maintain 90%+ margins. That model breaks down around a $5k LTV, where one‑to‑one calls become necessary. If you're young and not taken seriously, partner with someone older who can handle the front‑end while you do backend fulfillment.
Do I think video calls are necessary in order to close a high-ticket client? Yes, I basically do. Not necessarily — obviously you can buy a Tesla through Apple Pay nowadays and you don't need a video call for it. But the vast majority of people will not want to spend a large amount of money with you unless they can verify who you or your organization is through something like a call. It's also very difficult to sell somebody on a very high-ticket product unless you are physically there to walk them through things like last-minute objections and so on. People will very rarely spontaneously want to spend, say, $20,000 on some sort of knowledge or info product — at least in my niche anyway. So unless you have somebody that's with them and can help them out and sort of coach them, the probability of them signing is very low. What platform would I use for this? Just Google Meet or something.
Low‑ticket ($1.5k) offers are harder to sell via cold email because the math and leverage don’t compare to high‑ticket ($1‑10k) automation services, where you can charge for a white‑glove, done‑for‑you experience. Unless your skill set is tuned for low‑ticket volume, you’ll likely earn more and deliver better results by focusing on high‑ticket offers that justify the price through perceived value and service.
Yeah, so he's referring to my low-ticket product called Maker School. Now, I don't know if you guys know, but there's a difference between a low-ticket or a pretty affordable product, and then a high-ticket or a I don't know, maybe 5 to $10,000 per month product. Um mine is low-ticket. It costs a very little money in the grand scheme of things, specifically relative to the the amount of value that I provide. Um so, basically the way that, you know, my positioning and and mental model works is my audience was beginners. They're people that want to get their very first customer for a paying service. And so, odds are they're not going to have a lot of money. Uh they're not going to be able to afford a high-ticket product. Yet, at the same time, I also don't want a tremendous amount of responsibility. What I find typically occurs with a high-ticket product is you end up being responsible not for just creating the product and then marketing it. You also are responsible for selling it, actively selling it through like a high-ticket call funnel, a sales funnel, uh some sort of flow like that. And then finally, um I personally have worked with a lot of high-ticket products. Sorry, my alarm's going off. And I find that typically because they have to make crazy promises in order to justify the return on investment, uh a lot of them end up kind of falling prey to bad business practices and uh that sort of stuff. So, this is where people will get you on some coaching call that's $10,000 a month or whatever and then do whatever the hell they can to sell you. Typically, you know, you have people making poor financial decisions cuz they're all incentivized to push really hard and it just ends up I think souring the whole business model. So, I I wanted none of that. I wanted no calls. I wanted uh something very scalable. I wanted something super lean that I could manage entirely on my own without a sales system or sales team rather. And then I wanted to just be able to, you know, wake up, do my marketing, um um crush with the business model and then do the same thing the next day. And uh that's ultimately what, you know, I did with low-ticket MRR. Now, that's not to say I couldn't start some high-ticket coaching program, but I don't really want to make my money primarily through like a high-ticket program or anything like that. Uh I don't really want to make my money through any sort of programs. I'd much rather make my money through providing real tangible value to the world. Education is just one part of that. So, yeah, that's why I'm not doing that.
This is more or less what I was already thinking. I want a roadmap of ascension: people enter through something like Maker School, then a mid-tier (I need a better name than 'Make Money with Make', open to suggestions), then a high-ticket tier at the top, and ideally people naturally move up as I deliver value. Right now I'm missing that middle-to-high step — I have people who want to give me $10,000/month but I don't have anything to actually offer them at that level, and it doesn't feel scalable with my time since they'd expect a lot more hands-on service.
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