#294 · how to justify a $10k/mo retainer in 2026
Thank you, man. I was in LA for three days. I met the school team, Sam Evans, and a couple other guys. It's really cool what they're doing down there, and I always like to connect.
I feel like I did, though I'm not entirely sure. It's Clark 3900 talking about the Chain Smokers concert I was invited to. He's commenting because we need you, Nick. I'm never stopping.
I hold my weekly calls at 9:00 AM Mountain Time on Wednesdays, and we also have Mondays for the agency hot seat. If you're in Norway, that would be around 5 or 6 PM your time, and we have other members from Norway who join, so you should fit right in.
Yes, I attend the coaching calls myself. They usually attract about 100 participants.
The 5% show‑up rate is terrible, so you need to change your process. Stop sending a long, detailed info packet after the initial interest—your prospect has already seen enough to express interest. Respond within five minutes and be super friendly and personal. When you send a calendar link, add a warm, appreciative note like, “Thanks so much, I’m excited to meet. Which of these times works for you?” Include a few time options in your initial email so they can pick one. Once they suggest a time, book it immediately and confirm with a follow‑up like, “Does this time work for you? If not, could you send me your calendar?” Attach your own calendar link for convenience. Treat every lead like gold; be polite, helpful, and make the scheduling experience as easy as possible. Quick, human responses and a personal touch dramatically increase attendance.