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#92 · $300K/mo AI Automation Expert Answers Questions For 2Hrs

youtube ↗Marketing

Should I create a website or landing page for a new agency, or is it unnecessary at the beginning?

It’s not strictly necessary at the start, but it can be helpful. Some people will click your cold‑email link and want a site, so having a simple page adds credibility, lets you showcase social proof, and gives you something to share on calls. I usually wait until around day 12 of the program before building a site, and I keep the initial effort to about an hour or two, focusing first on lead generation.

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Related answers

youtube ↗Marketing

How should I set up my website and social media accounts when testing a new business without a single ICP?

You can create different landing pages for each offer and direct traffic there. You could also set up multiple main pathways—for example, a track business, a physiotherapy service, or whatever—so visitors choose their path when they land. Honestly, it's not that important; you won't use your website for the bulk of your business. Your website is mainly a sanity check to confirm you're not a serial killer or scammer, since websites do cost a little money. So that's how I'd approach it.

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youtube ↗Cold Email

I make 50 euros a day, live with my parents in the EU, and want to start a landing‑page agency sold via cold email. What’s a realistic low‑budget plan to get a client?

He outlines a low‑cost cold‑email stack for a landing‑page agency. First, scrape leads on Appify (or similar) – a typical scraper costs about $150 for ~3,000 leads, though many are old or low quality, so expect roughly half to be usable. Next, run those leads through a verification service such as Million Verifier to weed out bad addresses; verifying ~10,000 emails costs around $20. Then set up mailboxes with a service like Airmail at $4 per mailbox; for ten mailboxes that’s $40/month, plus a growth/warm‑up tool (~$40/month). You’ll also need to warm up domains for about 21 days. Overall, you can expect to spend roughly $100 per month to run the outreach stack. The process is: acquire leads, verify them, configure mailboxes, send cold emails daily, and monitor deliverability.

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youtube ↗Lead Generation

How important is having a website for a client when you already have a domain and professional email for cold outreach?

Having a website is marginally important; it's like a business card. When I was door knocking, not having a business card made me seem unprepared, so I bought one for $50 and it helped. A website serves the same purpose: it signals legitimacy. The cost can range from $5 for a simple card site, $10 for another type, $50 for a Webflow site, or free with custom HTML. If you send cold emails and your domain leads to a 404, it looks like a scam and reduces trust. So a basic website helps perceive legitimacy, but it's not super valuable or important beyond that.

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