youtube ↗Agency Operations
Is it important to document the journey of building the agency before getting first clients?
No, it's not important.
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#199 · How to Sell AI Systems In Lower Cost-Of-Living Countries
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youtube ↗Client Acquisition
Is it necessary to create a VSSL or YouTube content before getting clients, and what are some tips for starting an agency?
No, you don’t need a VSSL—or any video—before you have clients. I’d wait to make YouTube content until you’ve landed your first few clients; aim for three to five. In the meantime, get a YouTube channel set up just for branding and spend about thirty minutes creating a Google knowledge panel so that when someone searches your name they see legitimate links. Once you have a handful of clients, you can film walkthroughs of the systems you built and use those videos as social proof and easy upsell material when you send invoices or project updates. The priority is acquiring clients first; content comes later as proof and leverage.
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youtube ↗Marketing
Should I create a website or landing page for a new agency, or is it unnecessary at the beginning?
It’s not strictly necessary at the start, but it can be helpful. Some people will click your cold‑email link and want a site, so having a simple page adds credibility, lets you showcase social proof, and gives you something to share on calls. I usually wait until around day 12 of the program before building a site, and I keep the initial effort to about an hour or two, focusing first on lead generation.
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youtube ↗Agency Operations
Isn't teaching everyone to run their own agency just producing a bunch of glorified, commoditized freelancers?
I understand the perspective, but I don't think most people here already have the business experience to launch and run an agency from scratch. Starting as a freelancer — doing the bulk of the work yourself early on — actually makes sense, because you need to learn how to deliver the service before you're capable of running a real business around it. Diving straight into hiring and infrastructure before you've learned to sell usually means losing the forest for the trees. The sequence that works: learn to sell first, then learn the service, then worry about business infrastructure once those are solid.
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youtube ↗Agency Operations
Is GHL required to start an agency?
No, GHL isn't necessary. It's just a tool that gives you about 80% of a good CRM out of the box, and it's fairly well pre-configured. However, you can often get a better setup by adding your own process knowledge to other platforms like ClickUp, Monday, ASA, or Trello. The pre-configuration of GHL can lock you into a specific workflow, so don't feel compelled to use it.
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