#275 · the fake podcast trick for cold email deliverability
Yes, PPC agencies are a great niche for selling speed-to-lead systems. They run ads for people and focus on optimizing ad performance, so targeting them with your speed-to-lead offering would work well.
Any niche that has a landing page actively collecting inquiries, or runs an ad‑based funnel where people click a Google or Facebook ad, fill out a form, and are directed to a landing page. Essentially, any niche using lead‑capture forms can benefit from a speed‑to‑lead system.
Resources for Speed Elite Systems are part of Maker School. I’m working on a niche pack that will cover them, and we have some pre‑existing niche packs in Maker School already. If we don’t have a dedicated pack yet, we’ll create one soon. Speed Elite Systems are essentially tools that help you acquire leads—specifically, they let you book meetings with prospects who have already shown interest.
Yeah, it's fairly straightforward. You just tell the prospect, 'Hey, I can help you generate XYZ more for your clients.' To do this, you need to run them through the discovery sequence I mentioned earlier: ask why they're on the call, walk them through their customer journey from first contact to last touch, and then point out how much money you could make them and how inefficient their current systems are. Then you say, 'No way—I can actually install a system like this for all of your clients that automatically contacts them. We can make your clients $300,000 a month more on a $300,000-a-month funnel, or they could spend half as much on ads or media buys to get the same result.' That's pretty bonkers, right?
Recruitment agencies are currently the best niche because they operate heavily on LinkedIn and email outreach, so a lead‑gen system feeds both candidate sourcing and employer sourcing. Digital‑marketing agencies, coaches, consultants, and service providers also work, but recruitment agencies give the highest ROI right now.