#270 · i just hit $500k!
Any niche that has a landing page actively collecting inquiries, or runs an ad‑based funnel where people click a Google or Facebook ad, fill out a form, and are directed to a landing page. Essentially, any niche using lead‑capture forms can benefit from a speed‑to‑lead system.
Yes, PPC agencies are a great niche for selling speed-to-lead systems. They run ads for people and focus on optimizing ad performance, so targeting them with your speed-to-lead offering would work well.
Recruitment agencies are currently the best niche because they operate heavily on LinkedIn and email outreach, so a lead‑gen system feeds both candidate sourcing and employer sourcing. Digital‑marketing agencies, coaches, consultants, and service providers also work, but recruitment agencies give the highest ROI right now.
Focus on niches that have money and are digital—think B2B SaaS, PR agencies, or any service that can be delivered online. Avoid low‑ticket, brick‑and‑mortar niches like dog walking because lead sourcing is hard and expensive. To test, scrape lead lists (e.g., 2,000 contacts per niche across three or four niches) using a service like Leads Rapidly; that costs about $5 per thousand leads, so roughly $30 for 6,000 leads. You’ll also need about 12‑13 mailboxes at around $3.50 each, adding another $40‑$50, for a first‑month total of around $100‑$110. Send your cold emails, then compare which niches give the highest response rates, deepest funnel progress, and most revenue. Also look for mid‑ to high‑ticket offers, as they’re more likely to need automation.
Not for beginners — if you already have a big brand, YouTube channel, and a working Instagram funnel, you could sell an AIOS, but as a total newbie, don't. Instead, pick a specific lane, ideally something tied to reach/acquisition: creative-generation systems (ad creative testing across Google, Facebook, TikTok, etc.), automated prospect research for cold email/LinkedIn icebreakers, and speed-to-lead systems (immediately following up with anyone who opts in from an ad, maximizing show/booking rate — even something as simple as calling a lead twice instead of once, or texting back a missed call automatically, can double conversion). Also strong: automated follow-up across SMS/email/DM for anyone who's expressed interest, and inbound lead-magnet systems (e.g. ManyChat-based funnels tied to a creator's content). The common thread: focus on a narrow, specific lane that produces a clearly measurable revenue outcome — that lets you proportionally scale a client's revenue in a way that's easy to prove and sell.