How should I sell AI training to companies and package it for online/virtual delivery?

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How should I sell AI training to companies and package it for online/virtual delivery?

The majority of value in team training is not online; people don’t learn well from forced online courses, especially the median staff member. Real value comes from in‑person, hands‑on sessions—like an art class where the instructor shows an example, then opens the floor for practice, walks around to help with questions, sets up a clear activity/challenge/outcome, provides identical materials to everyone, assists those who lag, and runs for two‑to‑three hours. Participants finish feeling they’ve actually done the thing, feel supported, enjoy the team dynamic, and are more accountable. Contrast this with typical online virtual training where people just passively watch. If you can, go in person with your network of businesses. Otherwise, structure your online offering as follows: first, give a brief business education on bottlenecks/constraints and why AI is a lever to solve them; second, ensure everyone is set up on the chosen platform (e.g., cloud code, codecs, Gemini series) with proper licenses and a teams account with sub‑accounts; third, build a concrete outcome and walk participants through how to achieve it, confirming that everyone reaches the outcome by the end of the session.

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Related answers

youtube ↗Marketing

What’s the best way to market AI‑driven learning, training, and onboarding services for new hires, and is there demand for them?

I haven’t sold anything in that space yet, but a good starting point is a knowledge‑based tutor like what Khan Academy is doing. Identify the transformation event – for example, when someone signs an employment contract – and then send an onboarding packet that includes AI‑powered educational content. You could provide an AI mentor chatbot trained on the company’s knowledge base, along with course modules that the new hire completes while using the AI assistant. Demand isn’t huge in the mid‑market; larger enterprises might see value because AI onboarding can cut HR costs by around 10%, potentially boosting margins. It’s mostly a spit‑ball idea, but enterprise could be the sweet spot.

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youtube ↗Agency Operations

How have things changed in the past year for someone starting a B2B services agency, are no‑code platforms becoming obsolete because of agentic AI, should a beginner still learn Make or n8n, is Upwork still the best way to start, and what would you do if you had to start from scratch today?

There’s a lot more emphasis on cloud‑code based solutions and education now. It’s become viable to sell education around cloud‑code rather than just implementation services. A few years ago teaching tools like Make, Zapier, or Power Automate was difficult because of the steep learning curve and cost justification. With cloud‑code you can run a workshop and see ROI within a week, making education a sellable product. On job platforms like Upwork you now see many requests for cloud‑code coaching, workshops, and short‑term coaching series, which you can sell to both large enterprises and SMBs. The calculus has shifted: instead of spending all day becoming the best implementation specialist, you can spend part of your time learning agentic AI and the rest on sales, marketing, and outreach, then sell that knowledge delta. You can position yourself as a cloud‑code educator, offering workshops, two‑month coaching programs, or internal upskilling for companies, and charge a premium for the ROI you deliver. This approach works across large and mid‑size businesses, and you can even guarantee results to make the offer more compelling.

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youtube ↗Offers

What offers could I sell, and can my existing AI systems be used as leverage? Which type of business owners should I target and where are they? Should I sell a service and use AI to fulfill it instead of selling AI directly?

You’ve already built a DM qualification skill that let you charge 40% more on a client deal, plus LinkedIn content automation that generates one to two inbound leads per day. That gives you solid social proof, but you need to frame it in concrete, dollar‑sign metrics. Instead of talking about the system itself, talk about the results it can deliver – for example, 20 to 40 meetings per month and an estimated pipeline value of $25,000. Position yourself as helping small‑to‑medium business owners who aren’t massive enterprise CEOs – think a 30‑something running a three‑person agency who wants to relax a bit. Provide clear value to that audience. As for offers, you can sell virtually anything: the DM qualification skill, LinkedIn and content automation systems, management services, social‑media brand growth, niche video editing, AI‑enabled video editing, or even content edited with tools like Hyperframes or Remotion. Lead sources are typically scraped from LinkedIn Sales Navigator where prospects voluntarily share a lot of information.

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youtube ↗Client Acquisition

Your content is mostly focused on AI and building AI businesses — what advice would you give to someone who's not in the AI space and just wants to start a successful online business? (For context: I've been freelance video editing for 3 years, making about $1,500/month, and my biggest challenge is consistently getting clients since it's custom project work.)

Everything I talk about is immediately applicable to almost any digital business — the common thread is low startup cost (no capital tied up in machinery, trucks, equipment; just a couple hundred bucks a month in software). My advice works especially well in low-barrier-to-entry, competitive businesses, which freelance video editing definitely is — you could copy-paste everything I say about AI/automation client acquisition directly onto video editing. If getting clients consistently is your challenge, that's not one of several challenges — it's your only challenge. Until you're at $10K/month, don't spend a single unit of time on anything besides client acquisition. Start your day with it, spend at least 50% of your day on it, and only fulfill client projects with whatever time is left over.

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