What’s the best way to market AI‑driven learning, training, and onboarding services for new hires, and is there demand for them?
I haven’t sold anything in that space yet, but a good starting point is a knowledge‑based tutor like what Khan Academy is doing. Identify the transformation event – for example, when someone signs an employment contract – and then send an onboarding packet that includes AI‑powered educational content. You could provide an AI mentor chatbot trained on the company’s knowledge base, along with course modules that the new hire completes while using the AI assistant. Demand isn’t huge in the mid‑market; larger enterprises might see value because AI onboarding can cut HR costs by around 10%, potentially boosting margins. It’s mostly a spit‑ball idea, but enterprise could be the sweet spot.
The majority of value in team training is not online; people don’t learn well from forced online courses, especially the median staff member. Real value comes from in‑person, hands‑on sessions—like an art class where the instructor shows an example, then opens the floor for practice, walks around to help with questions, sets up a clear activity/challenge/outcome, provides identical materials to everyone, assists those who lag, and runs for two‑to‑three hours. Participants finish feeling they’ve actually done the thing, feel supported, enjoy the team dynamic, and are more accountable. Contrast this with typical online virtual training where people just passively watch. If you can, go in person with your network of businesses. Otherwise, structure your online offering as follows: first, give a brief business education on bottlenecks/constraints and why AI is a lever to solve them; second, ensure everyone is set up on the chosen platform (e.g., cloud code, codecs, Gemini series) with proper licenses and a teams account with sub‑accounts; third, build a concrete outcome and walk participants through how to achieve it, confirming that everyone reaches the outcome by the end of the session.
You’ve already built a DM qualification skill that let you charge 40% more on a client deal, plus LinkedIn content automation that generates one to two inbound leads per day. That gives you solid social proof, but you need to frame it in concrete, dollar‑sign metrics. Instead of talking about the system itself, talk about the results it can deliver – for example, 20 to 40 meetings per month and an estimated pipeline value of $25,000. Position yourself as helping small‑to‑medium business owners who aren’t massive enterprise CEOs – think a 30‑something running a three‑person agency who wants to relax a bit. Provide clear value to that audience. As for offers, you can sell virtually anything: the DM qualification skill, LinkedIn and content automation systems, management services, social‑media brand growth, niche video editing, AI‑enabled video editing, or even content edited with tools like Hyperframes or Remotion. Lead sources are typically scraped from LinkedIn Sales Navigator where prospects voluntarily share a lot of information.
Don't overthink the exact method—pick a few approaches and test them. Choose three different ways of reaching people, set a minimum daily outreach for each, and stick with it for a month or two (30‑60 days). See what works, then double down.
You don’t need deep technical skill to make money with AI. Learn enough to build simple landing pages (e.g., a 4‑hour Claude course plus an hour of prompting) in about 5 hours. Then your real bottleneck is outreach—getting people to see your offer. Focus on getting eyes on your product/service; once you have traffic, you can convert and scale. This approach lets you start earning quickly without heavy technical investment.