#147 · Generating 7 real leads for AI agency services in 2hrs of work
LLM SEO (optimizing for AI search snippets) is worth continuing because you already get significant traffic from those snippets. Even if you lack deep expertise, the early traction suggests it’s a good opportunity to keep building.
My specific niche is building growth systems for B2B agencies (I now refer to them as companies on my website). While B2B companies is broad, I have such a high top‑of‑funnel that it doesn’t matter much how niched down I am—I could run a very general niche and still get people to fill out my audit because they like my content. That said, there’s nuance, but essentially I focus on growth systems for B2B agencies.
I think marketing agencies are great; I niche down with them and make more money than most with an equivalent service. Whether you need to differentiate depends on your goals—if you aim to be the Uber of automation agencies selling to marketing agencies at $100M/year, you'll need more differentiation than just 'marketing agency'; if you want a tiny niche, you can target whatever you want, especially if you have experience to stand out. As for assets to send to marketing or creative agencies that aren't just AI‑generated: you can build them whole HTML websites (customized with context) and host them; generate newsletters from templates; create PPC ad creatives based on trending ad‑library content; produce high‑quality proposal templates; make slide decks; essentially any day‑to‑day marketing agency deliverable can be generated with AI, but the biggest impact is the customized HTML template because clients are impressed by receiving a full website.
Absolutely. You can run an AI automation agency while also operating other businesses. I brand my coaching services under NSM (Nickive Media) separate from my core automation agency, Leftclick Incorporated. Having multiple ventures in your portfolio is fine; just keep each brand distinct and focus on delivering value in each area. It’s common to wear several hats, and it doesn’t diminish the legitimacy of your automation agency.
Don’t try to fully master a niche before you start—use outreach and sales calls to learn its internal processes, pain points, and sales cycle. You can gather only high‑level insights from ChatGPT or YouTube, but real understanding comes from actual conversations. Leverage your own background as social proof: if you’ve worked in B2B LED manufacturing, you can confidently offer AI‑powered lead‑generation, cold‑email, and automation services to similar product‑based businesses, citing specific results you’ve delivered. This approach should be one of the three niches you pursue.