#123 · How to Deal With Having Zero Client Experience

youtube ↗Pricing

Miguel started his agency in October, got stuck perfecting the product instead of getting clients, joined a Dutch freelancer site and closed four clients; most want fixed hourly work, and he’s considering letting clients pitch ideas and quote hours per task for stable income flexibility—should he push the new BS approach to motivating?

So, if you've closed four clients, I feel you—and nice job being offered two jobs and showing simple builds is almost always enough. I entirely agree with you; you’ve probably internalized some sales skills that don’t come easily to many younger people or those without corporate experience. Recognize that you have a unique angle: you’re good at explaining things to people, not just stumbling upon an amazing trick. Anyway, for sure: if clients want to hire you for a fixed number of weeks, let them pitch ideas and quote hours per task. Initially they’ll need to pitch the ideas and tell you what they want, but you should move into a partnership role as quickly as possible. Do a couple of jobs at this fixed‑pricing level for a few months—I did it at $11.75 an hour, then pushed to $15 an hour. That was cool for a while, but remember the hourly rate involves more than just the number. Move to fixed price for sure. Since you’ve already shown you can close clients easily and quickly, fixed price is just a small curveball to handle—not a big deal.

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Related answers

youtube ↗Offers

Should I start with broader freelance work on Upwork to build relationships and upsell later, or focus solely on selling a specialized productized service from day one when I have no clients?

I used to be super into strategy and building the most productized solution before taking it to market and trying to figure everything out on day one. Unfortunately, I made next to no money. When I did win a client, it was very difficult because my total addressable market was pretty low. I over‑qualified clients, seeking only those with very high leverage who would let me scale using my little productized template and pay me $10k–$30k. I found it hard to scale because I was making opinionated decisions based on what was in my own head—what I thought was the best business model and the right way to pitch it. Nowadays you can't make decisions just in your head; you have to make decisions in the market. If I could go back in time, I would have taken on broader freelance work from day one instead of spending years building packages and pitching them a certain way. Doing the math, I could hit $40k MRR with five clients and then upsell a portion of them. I wish I could just go back in time and raw dog it—caveman max it—because I would have gotten a lot farther. Everything I've learned from the market has been thousands of times more valuable than what I thought I knew and what I learned from strategy. So, that's my answer to that question.

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youtube ↗Agency Operations

I've been using AI for 2-3 months (vibe coded a budget tracker, tried content creation, lead scraping, AI clone videos). I'm a performance marketing freelancer making close to $3K/month but spending 7-9 hours a day delivering to current clients, making it hard to scale. I'm considering joining Maker School and can commit 1-2 hours a day — will that be enough to make meaningful progress toward my first AI services client?

Yes, you should join. Though 7-9 hours a day for performance marketing freelancing is a lot — are you paid on commission, or a flat retainer to manage ads? Either way, before adding more on top, look at changing your fulfillment structure or deliverable, or identify your lowest-paying client on an hourly basis and replace them with someone who pays more. Those moves either free up time or raise your effective hourly rate, which is really the same lever.

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youtube ↗Offers

After closing two projects via manual outreach and having no personal brand or website, how can I continue getting work?

Continue just like that. Once you've acquired your first couple of clients, you'll realize you don't want to start at zero each month—you don't want to go from making two grand in one month to zero the next and then grind back up. So you'll start pursuing monthly recurring revenue (MRR) instead of one‑off fixed‑price projects. MRR means clients pay you repeatedly for similar work over time, and that's where most long‑term money comes from. So push for recurring revenue: close those fixed‑price projects, re‑pitch, and try to reactivate the clients you just closed out. Enumerate all areas of their business where you could help, and for each area outline the estimated earnings or gains. For example, you might add $15,000 in MRR by solving a particular issue. You could charge that amount, but it's better to bundle those 10 items into a retainer and work on them ongoing. That helps you understand their business better, gives them a dependable partner who shows up, and eliminates the need for random fixed‑price projects. You become an extension of their team, focused on system and process optimization.

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youtube ↗Agency Operations

How can I shift the way my business operates to increase the total ceiling revenue I can achieve as a solo freelancer?

Instead of selling custom builds or one‑off projects, switch to productized services. Create a simple, repeatable deliverable—like a basic CRM setup—so you don’t have to go through a lengthy scoping phase, learn new platforms, or do extensive revisions. You can price it lower (e.g., $2,000) and deliver more of them each month. Five $2,000 projects equal $10,000, which is double what you’d make from a single $5,000 project. The trade‑off is higher leverage: you either keep the old model and grow slowly, or you redesign your business to run on repeatable, smaller projects. That’s how many freelancers and solo agencies now hit $20‑$40k months.

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