I've been using AI for 2-3 months (vibe coded a budget tracker, tried content creation, lead scraping, AI clone videos). I'm a performance marketing freelancer making close to $3K/month but spending 7-9 hours a day delivering to current clients, making it hard to scale. I'm considering joining Maker School and can commit 1-2 hours a day — will that be enough to make meaningful progress toward my first AI services client?
Yes, you should join. Though 7-9 hours a day for performance marketing freelancing is a lot — are you paid on commission, or a flat retainer to manage ads? Either way, before adding more on top, look at changing your fulfillment structure or deliverable, or identify your lowest-paying client on an hourly basis and replace them with someone who pays more. Those moves either free up time or raise your effective hourly rate, which is really the same lever.
Great question, and congratulations on the upcoming baby. If you're asking whether to take a job doing AI implementation for agencies or start your own freelancing AI implementation business, I'd recommend the freelancing route. You'll have far more freedom and flexibility over your schedule, even though you may need to outwork the alternative in the short term. In the long run, owning your time is a major part of what I enjoy discussing. Acting on knowledge is more important than just learning it. In Maker School, many people in your situation—working a stable job but wanting something more—find success through daily consistency: build an outreach habit where you connect with business owners who might need your services, and repeat that effort virtually every day. Over six months, that's about 180 days. Doing 10 unique, high‑quality custom outreach pieces per day yields roughly 1,850 touches. If those pieces are truly high quality and unique, the chance of not getting at least a 2‑3 % booking rate is very low—2 % of 1,850 is about 36 meetings. It's also unlikely you'd fail to turn at least one of those meetings into a paying client. If you really want to get started, just throw the kitchen sink at it: use every tool and tactic you can to generate leads and demonstrate value.
Well, you ended up joining anyway—just kidding. For anyone else here, I'd recommend a couple of hours, maybe two to three hours per day. The first couple of days might be a bit heavier: day one could be three to four hours, day two two to three hours, then from day three onward it settles to about two hours a day, maybe a little more. Some people take longer at the start, but that's okay. The reason this works quickly is that lead generation and outreach strategies become fast with practice because I make you do a lot of them. Regardless of initial timing, you'll eventually gravitate to a two‑to‑three‑hour daily workload, which most people can fit in. A core part of the program is daily accountability and habit tracking—not just learning a specific lead gen tactic or setting up automations. It's like going to the gym but for money: you show up daily, track your habits, and build consistency. Regarding money, it's hard to give a fixed number because it scales with how much outreach you do. My suggestion is about ten Upwork applications a day and roughly two thousand cold emails in the first month. In practice, most people end up spending an extra $100‑$150 per month on things like Upwork fees or cold‑email tools, due to limiting beliefs that hold them back. The beauty of Maker School is that the capital outlay is low: you spread the cost over three months, and the time to see results is short compared to typical businesses that require a big upfront spike with uncertain payoff. You also get discounts via coupon aggregators and my affiliate links, so give it a try.
Maker School’s curriculum is designed for people exactly in your situation. We spend 2‑3 hours a day focused on sales and marketing while you keep your full‑time job. You’ll get daily check‑ins, community support, and coaching to help you build the business infrastructure on the side. Learn to compress five hours of outreach into one focused hour, time‑box it at the start of your day, and schedule calls around your work hours. We also help you close deals through accountability and coaching. Remember, the biggest barrier is often your own limiting beliefs. Reframe the difficulty as a sign that the work is worthwhile, and you’ll be more likely to succeed.
Results come from consistent daily habits—completing tasks, building grit, and gaining your first client. It’s not about a fixed timeline; the program works if you put in the effort, and many members have landed clients quickly (e.g., first‑month wins, part‑time $11k/month, etc.). The process is boring but effective: a big task list walked through step by step. If you can go from zero to one fast, you’ll scale from one to a thousand fast. I encourage you to join Maker School and learn directly from the source, focusing on consistency and foundational business concepts rather than chasing a specific model.