For LinkedIn or Instagram DMs with a fairly optimized opening message, how many messages should convert to a video call and then to a sale?
Assuming a 10% reply rate, a 40% call‑booking rate, and a 30% close rate, the math works out to about 1.2% of outreach messages turning into a sale—roughly one deal per 100 messages. The actual numbers depend on your funnel, copy, profile quality, and platform; Instagram tends to perform worse than LinkedIn. You can improve the rates by going omnichannel, lowering friction to book calls, following up, and making your offer compelling and low‑risk.
Yes, multi-channel outreach is the way to go—hit prospects with your offer across email, LinkedIn, X, and Instagram to maximize visibility. However, each platform has different daily thresholds: about 30 emails per mailbox, 10-15 cold SMSs, and around 20 LinkedIn messages (unless you have a premium account). To work within these limits, use the lowest threshold (SMS) as the bottleneck for all channels. This means you’ll be constrained by the SMS limit, which can be challenging, but multi-channel is still highly recommended.
Yes, a LinkedIn connection is viable and very viable, but it needs to be heavily personalized. The highest‑ROI way to personalize these days is a Loom video, because video has far more bandwidth than plain text—a picture is worth about a 1,000 words, while a video at 24 fps is worth roughly 24,000 words per second (even more at 30 or 60 fps). If you’re good at what you do, there’s a multiplicative relationship between the medium’s bandwidth and the value you deliver, so using video greatly boosts your conversion rate. After you’ve spent five minutes making that Loom, you should send it through email, your LinkedIn profile (the easiest path for scrapers), and any other platforms you have—Twitter/X, Instagram, etc.—because each extra channel adds another chance of being seen, which raises the expected return on your time investment. As for Instantly, if you’re trying to send emails one‑by‑one with Make, you’ll realistically manage only about 10‑15 a day before you start getting blacklisted, so a dedicated cold‑email service like Instantly is worth using. They offer cheap plans (around $37/month) and let you avoid burning your main domain. While you could split several Gmail accounts and wrestle with Make authorizations, the simpler, more scalable recommendation is to use a cold‑email service to handle your campaigns.
You’re creating three Loom videos a day, which is good volume, but you’re only seeing two negative responses and no other replies, meaning you’re not extracting enough value from your outreach. You’re likely sending the videos only via LinkedIn or email, whereas you should be sharing them across all platforms. Seventy‑five unique touches isn’t a lot; you need to raise your expectations for how many outreach pieces are required before you start closing deals. Think of the barrier to entry: if two or three clients were guaranteed from 75 videos, the service would have no value. You’re probably younger than most, so set higher expectations. The main issue is top‑of‑funnel visibility—if prospects aren’t even seeing the videos, the rest of the funnel doesn’t matter. Optimize for broader distribution and higher volume to improve results.
Sending just a few Loom videos per day (e.g., nine in three days, about three per day) yields low reply rates. Successful students in Maker School send 20‑30 videos daily, seeing a 30‑40% connection acceptance rate and a 30‑50% reply rate, which translates to roughly 10‑15% overall reply rate and about five warm leads per day. To improve results, break your outreach into a funnel and boost volume at each stage. The Loom video itself should be dynamic—start with high‑value content in the first few seconds, avoid AI‑generated templates, and add personal touches like zooming in on the recipient’s picture or embedding a short GIF. Consistently send more videos (20‑30 per day) and follow up as needed; there’s no strict limit, but higher volume with personalized content drives better engagement.