How do I handle multi-channel outreach with limits on emails, SMS, and LinkedIn per day?

#186 · How to *Actually* Sell High-Ticket Retainers for Any Service

How do I handle multi-channel outreach with limits on emails, SMS, and LinkedIn per day?

Yes, multi-channel outreach is the way to go—hit prospects with your offer across email, LinkedIn, X, and Instagram to maximize visibility. However, each platform has different daily thresholds: about 30 emails per mailbox, 10-15 cold SMSs, and around 20 LinkedIn messages (unless you have a premium account). To work within these limits, use the lowest threshold (SMS) as the bottleneck for all channels. This means you’ll be constrained by the SMS limit, which can be challenging, but multi-channel is still highly recommended.

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How can I scale LinkedIn outbound outreach beyond the daily limit of about 100‑150 connection requests?

LinkedIn safely allows roughly 100‑150 connection requests per day before you risk a ban. To scale beyond that you’d need to purchase additional LinkedIn accounts, which runs into the same moral and legal concerns as buying email accounts. Most companies in the Netherlands worry about GDPR, so if you target US prospects or route outreach through your own company the risk is lower. Ultimately, the only realistic path to higher volume is to use multiple accounts, but that reintroduces the same issues you’re trying to avoid.

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I have a recruitment client who wants outreach via Facebook, LinkedIn, and WhatsApp numbers, but I can’t find the correct profiles of CEOs. How can I source these profiles and what are the realistic daily limits for sending messages on these platforms?

You’re limited by each platform’s daily caps – roughly 30 friend requests on Facebook, 20‑30 connection requests on LinkedIn depending on your account, and only a few WhatsApp messages per number. The best approach is to combine these channels with email, but if the client insists on Facebook/LinkedIn/WhatsApp, you have to work within those limits. For LinkedIn, you can pull CEO profiles easily using tools like Apollo and then feed them into Appify to get LinkedIn URLs. Facebook is trickier; you can use a Facebook search scraper or Appify’s user search by feeding names, but it’s a pain and not the most effective outbound channel. In short, use LinkedIn scraping tools, consider Facebook search scrapers if you must, but focus on email for scale.

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Skibidi Mama asks: I’m using LinkedIn Sales Navigator for targeted outreach limited to ~20 prospects per day, which feels underwhelming. I can’t afford expensive cold‑email tools, so I have time but don’t know what to post without being repetitive. How can I hyper‑boost my outreach pacing? Have you considered all the ways to reach out to people you’ve never met to pitch a product or service?

If you haven’t considered it yet, let me walk you through it. LinkedIn is just one of many platforms; you can copy the same approach to virtually any other social media site. For example, on X you can skip the connect request, which would double your outreach, and on TikTok you could triple it. Facebook, Instagram, and other Meta platforms work similarly. If you’re running out of outreach capacity but still have time, simply expand to other platforms using the same method, making minor platform‑specific tweaks. On Instagram, a common hurdle is getting funneled into message requests; a strong opener like an open‑ended rhetorical question—e.g., 'Hey, do you do one‑on‑ones?'—can move prospects into your chat box. The core strategy stays the same; only the tactics change. Beyond social media, think about email, phone calls, or even walking up to a local business. With so many channels, a rational person could easily fill an 8‑hour day just reaching out. So, get after it—put the pedal to the metal. If you finish your outreach in the first hour, you could easily 7× your current volume, and with more reps you’ll gain efficiency and effectiveness.

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For LinkedIn or Instagram DMs with a fairly optimized opening message, how many messages should convert to a video call and then to a sale?

Assuming a 10% reply rate, a 40% call‑booking rate, and a 30% close rate, the math works out to about 1.2% of outreach messages turning into a sale—roughly one deal per 100 messages. The actual numbers depend on your funnel, copy, profile quality, and platform; Instagram tends to perform worse than LinkedIn. You can improve the rates by going omnichannel, lowering friction to book calls, following up, and making your offer compelling and low‑risk.

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