What are your thoughts on using Higgs field cloud, MCP, and unlimited tokens for AI automation in ad agencies, and is it as big a niche as AI ad agencies?

#273 · the 5 tiers of client outreach, ranked

What are your thoughts on using Higgs field cloud, MCP, and unlimited tokens for AI automation in ad agencies, and is it as big a niche as AI ad agencies?

Higgs field cloud combined with MCP and unlimited tokens is currently an alpha advantage. It lets you do high‑quality creative work for companies that still run old‑school, manual ad flows that are bottlenecked or throttled. Because those companies can’t test quickly, stepping in with this kind of automation gives you a big edge. I’ve been making videos about this approach for about a month, so it’s definitely worth experimenting with.

higgs-fieldmcpai-automationad-agency

Related answers

youtube ↗Niches

Is niching down to marketing agencies a good option for an AI automation agency, and what assets can I send to marketing/creative agencies that aren’t just AI‑generated?

I think marketing agencies are great; I niche down with them and make more money than most with an equivalent service. Whether you need to differentiate depends on your goals—if you aim to be the Uber of automation agencies selling to marketing agencies at $100M/year, you'll need more differentiation than just 'marketing agency'; if you want a tiny niche, you can target whatever you want, especially if you have experience to stand out. As for assets to send to marketing or creative agencies that aren't just AI‑generated: you can build them whole HTML websites (customized with context) and host them; generate newsletters from templates; create PPC ad creatives based on trending ad‑library content; produce high‑quality proposal templates; make slide decks; essentially any day‑to‑day marketing agency deliverable can be generated with AI, but the biggest impact is the customized HTML template because clients are impressed by receiving a full website.

marketing agenciesassetshtml template

youtube ↗AI & Automation

How did you build your AI agents and what do they cost to run?

They’re essentially free to run—about $20 a month plus any token usage. If you want to replicate the setup, just follow one of my courses from start to finish. The agent is just the harness with connectors and context for your environment. Platforms like Grockbot abstract away credential management, making it easy to connect everything and unlock more value.

ai agentscostgrockbot

youtube ↗Niches

If you were starting an AI automation agency from scratch in March 2025, which niches or industries would you focus on, and which automation flows would be best to prioritize and monetize?

I’d start with the three top‑performing niches I’ve identified: high‑touch SaaS businesses, recruitment firms, and coaches or consultants. These have proven to generate the highest ROI. For each niche I’d sell a suite of automation systems – an automated candidate‑placement hiring pipeline, a personalized cold‑email outreach system, an automated reporting/dashboard, an AI‑coach chatbot, and a coaching‑management CRM. I’ve documented all of these in a public doc, and you can even Google “best AI automation agency niche 2025” to see the same results.

automationniche2025

youtube ↗AI & Automation

I started my AI automation agency a month and a half ago, making $15-20k/month solving business problems via self-hosted flow. I'm considering whether to stay focused or pivot into AI auditing/infrastructure with dashboards. Would joining Maker School or Make Money With Maker support that transition? My goal is to scale to $300-400k/month in 6-7 months. What's your honest advice?

I'll be honest: AI auditing and infrastructure is just a repackaging of what we already do—same service, different packaging to look and sound new. It's a smart move for content creators because audiences get fatigued with the same offering over time, but there's no real fundamental difference in the deliverable; only the packaging changes slightly. There's no special support needed to make that transition; we continue with the same business model under the hood and may rebrand later when the market tires of the 'AI automation' keyword.

ai automationpivotmaker schoolscaling