What are your thoughts on using Higgs field cloud, MCP, and unlimited tokens for AI automation in ad agencies, and is it as big a niche as AI ad agencies?
Higgs field cloud combined with MCP and unlimited tokens is currently an alpha advantage. It lets you do high‑quality creative work for companies that still run old‑school, manual ad flows that are bottlenecked or throttled. Because those companies can’t test quickly, stepping in with this kind of automation gives you a big edge. I’ve been making videos about this approach for about a month, so it’s definitely worth experimenting with.
I think marketing agencies are great; I niche down with them and make more money than most with an equivalent service. Whether you need to differentiate depends on your goals—if you aim to be the Uber of automation agencies selling to marketing agencies at $100M/year, you'll need more differentiation than just 'marketing agency'; if you want a tiny niche, you can target whatever you want, especially if you have experience to stand out. As for assets to send to marketing or creative agencies that aren't just AI‑generated: you can build them whole HTML websites (customized with context) and host them; generate newsletters from templates; create PPC ad creatives based on trending ad‑library content; produce high‑quality proposal templates; make slide decks; essentially any day‑to‑day marketing agency deliverable can be generated with AI, but the biggest impact is the customized HTML template because clients are impressed by receiving a full website.
They’re essentially free to run—about $20 a month plus any token usage. If you want to replicate the setup, just follow one of my courses from start to finish. The agent is just the harness with connectors and context for your environment. Platforms like Grockbot abstract away credential management, making it easy to connect everything and unlock more value.
I’d start with the three top‑performing niches I’ve identified: high‑touch SaaS businesses, recruitment firms, and coaches or consultants. These have proven to generate the highest ROI. For each niche I’d sell a suite of automation systems – an automated candidate‑placement hiring pipeline, a personalized cold‑email outreach system, an automated reporting/dashboard, an AI‑coach chatbot, and a coaching‑management CRM. I’ve documented all of these in a public doc, and you can even Google “best AI automation agency niche 2025” to see the same results.
Do I think running Meta ads for AI automation works? Absolutely. We have a lot of people that have done that and they've had success with it. I'm not a pro, so it's hard for me to tell you exactly how I would approach it or what I would do. But obviously you need to lead with a guarantee, just like you do with cold email. You need to lead with something that is aligned with what the customer wants and then also gives them virtually zero risk in saying yes to you. The key is you offer an insane guarantee up front, and then all you really do is verify whether or not they're the sort of company that you think could feasibly hit the guarantee on a call. This allows you to blow up your top of funnel, get a ton of people on calls, get your sales team nice and busy, and then later on you just get to only work with a small subset of people that you think could actually deliver. Why is that so smart? Because again, big top of funnel for a very small cost at the back end. And then you also get to learn a lot more about what your niche is, because you're doing things on a grassroots basis — kind of like how I'm responding to all these questions.