#16 · $400/day selling templates (behind-the-scenes)

youtube ↗Marketing

Did you consider doing your daily updates as live streams instead of recorded videos, and what are the pros and cons?

I did consider live streams for the daily updates, but there are several issues. Sometimes I alt‑tab to confidential client information or API keys, and I need the ability to retract that—something easier with recorded videos where I can review and cut out sensitive parts before uploading. Additionally, when I tested a live stream, the quality dropped significantly, likely due to internet limitations. The pros of live streaming are the real‑time interaction and the 'hey I'm live right now' feeling. However, the cons include extra logistical setup, the risk of exposing confidential material, and lower quality. Given that I work with high‑value clients and handle API keys and authorizations, recorded videos make more sense for me.

livestreamrecordedproscons

Related answers

youtube ↗Agency Operations

What's your daily routine for recording updates, from filming to running the business and choosing titles/thumbnails?

It's straightforward: I let AI handle the selection of questions, so the process is low-friction. By answering your questions I get ground-truth data on what my audience is thinking, which I feed back into my YouTube content, Maker School, and my offers to make them better. I don't spend much time on it—I just fire up the stream, read the comments, and use that insight to improve everything in my business. The daily updates also provide public accountability, motivation, and a way to connect with people, with no real downside. My routine is minimal: when I have a few free minutes before leaving the house, I record using whatever device is handy (often just my MacBook); I don't worry about camera quality, lighting, title, or thumbnail because showing up consistently over the long term is what matters.

daily updatesworkflowAI
youtube ↗Marketing

Do you still plan to pursue live streaming on Twitch or YouTube?

I experimented with live streaming on Twitch for about a week, streaming daily, but it didn't work well because I disliked having to schedule them, so I stopped. I prefer the daily updates format because I can record a 22-minute update whenever I have a free block before a meeting, which is far more flexible than a fixed 8:30 a.m. stream. The convenience of daily updates is unmatched, which is why I continue with them. I also do a podcast with Jack Roberts and might consider streaming again in the future, though for now I enjoy occasional video‑game sessions with friends.

live streamingTwitchdaily updatesflexibility
youtube ↗Marketing

What are your thoughts on doing live content and interactive streams, and how do you schedule them?

I think live content and interactive streams are pretty cool. I've considered doing them, and we even played some video games with Jack Roberts. The biggest challenge for me is finding a way to schedule them. Daily updates are great because I can record a quick video anytime I have a short gap between meetings and use the full 29 minutes efficiently. But trying to slot them into a fixed time slot, like 10:00‑10:30 am, forces me to rearrange my schedule and creates dead time before and after, which is a hassle.

live contentinteractive streamsscheduling
youtube ↗Marketing

How should I start daily update videos (or less frequent formatted videos) to build trust rather than acquire clients?

Start by being transparent about what you do and sharing the results you’ve achieved—$8,000 in a day is strong social proof. Create content that showcases the agency tactics and strategies you’ve actually used for clients, just like the early videos of Alex Hormozi, Sam Ovens, and my own first uploads, which were simply recordings of what we were doing and why it worked. As your channel grows, your focus will naturally shift toward top‑of‑funnel metrics like traffic, but remember that trust remains the foundation. For a beginner, I recommend posting daily update videos; even though many big YouTube gurus advise against it, daily posting works well for B2B niches with high CPMs when you’re still small. Once you reach a larger scale (e.g., 170k subscribers), you can reassess the frequency, but the habit of daily updates helped me learn customer problems, answer questions, and build relationships.

daily update videoscontent strategytrust building