#316 · How to get your first automation clients (outbound!)

youtube ↗Niches

Does it make sense to launch faceless school communities tailored to niches, implement them, find viability, then scale by upselling personalized builds or projects?

I explain that faceless communities work but are short-term due to lack of brand and because people prefer people over faceless companies. Additionally, future AI models will outperform humans at these tasks, making long-term income unsustainable. If you treat it as a short-term hot commodity, that's fine, but expecting to repeat it assumes a fleeting opportunity.

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Related answers

youtube ↗Mindset

To what extent did making money make you happier or more stress-free? Are there any thresholds in mind that gave you a relative peace of mind?

Nick explains that making enough money to cover sustenance needs and never worrying about it again relieved day-to-day stress and pain, and the inability to make long-term decisions. Beyond having a couple years of runway, more money mainly adds shiny new experiences; real joy comes from mastery of self, not material possessions. He then shifts to discussing his love for the town, describing the lake, wake surfing, parks, desert-like climate, wineries, and healthy environment. He notes his expertise in AI agents, workflows, automation, and experience across industries. He questions whether launching faceless school communities tailored to niches, implementing them, and scaling via upselling personalized builds or projects makes sense, inviting thoughts. He critiques faceless communities as short-term due to lack of brand and preference for people over faceless entities, and warns that future AI models will outperform humans, making such income unsustainable long-term; treating it as a short-term hot commodity is fine, but expecting to repeat it assumes a fleeting opportunity.

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youtube ↗Lead Generation

Is it still possible to get clients from communities using looms?

Yeah, definitely. That's actually my main recommendation for beginners who have no money in Maker School. I say if you're totally cash-strapped, just start posting in communities, delivering value consistently. Treat it like a mini LinkedIn, mini X, or mini Instagram. If you do this consistently for long enough, you essentially become a pillar of the group. People take you seriously, you have built-in social proof, and then it's much easier for you to sell.

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youtube ↗Marketing

Where do you think the highest-paying customers are right now — YouTube, X, Instagram, or somewhere else? I'm planning to start a school community teaching people how to build high-end, animation-heavy websites (not generic template sites) while still covering the fundamentals — where should I focus for finding customers?

Are you asking where to market a school community? I think you've put the cart before the horse — you're starting with 'I want to build a community, where do I find customers?' instead of already having customers. I never start with a product in mind and then figure out how to build a brand around it — I build the brand first, then make the product successful. If you haven't already consistently done something like $10-20K/month, I wouldn't try building a school community right now — it's a poor monetization lever for someone who doesn't already understand the business/audience side. I'm part of a school community called Platinum where people with huge audiences (4M-20M+ followers) get advice on scaling their communities, and a common pattern I see is brands trying to monetize an audience they don't actually have yet.

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youtube ↗Offers

Why not launch a super high‑ticket community to help other school owners, given my success in organically growing school communities?

I’ve thought about creating an info product, but it feels too circular and I don’t want to be part of that AI‑economy‑joke where everyone’s investing in each other’s pockets. High‑ticket products also don’t appeal to me; they’re annoying and would make me unhappy even if they could generate millions. I prefer hands‑on work that directly helps people, especially beginners who are starting from zero. Building something from the ground up and watching newcomers succeed is far more fulfilling than adding a little extra revenue for already wealthy owners. So I’m steering clear of high‑ticket offers and focusing on low‑ticket, high‑impact education that serves a broader audience.

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