#316 · How to get your first automation clients (outbound!)

youtube ↗Mindset

To what extent did making money make you happier or more stress-free? Are there any thresholds in mind that gave you a relative peace of mind?

Nick explains that making enough money to cover sustenance needs and never worrying about it again relieved day-to-day stress and pain, and the inability to make long-term decisions. Beyond having a couple years of runway, more money mainly adds shiny new experiences; real joy comes from mastery of self, not material possessions. He then shifts to discussing his love for the town, describing the lake, wake surfing, parks, desert-like climate, wineries, and healthy environment. He notes his expertise in AI agents, workflows, automation, and experience across industries. He questions whether launching faceless school communities tailored to niches, implementing them, and scaling via upselling personalized builds or projects makes sense, inviting thoughts. He critiques faceless communities as short-term due to lack of brand and preference for people over faceless entities, and warns that future AI models will outperform humans, making such income unsustainable long-term; treating it as a short-term hot commodity is fine, but expecting to repeat it assumes a fleeting opportunity.

moneyhappinessmindsetniches

Related answers

youtube ↗Niches

Does it make sense to launch faceless school communities tailored to niches, implement them, find viability, then scale by upselling personalized builds or projects?

I explain that faceless communities work but are short-term due to lack of brand and because people prefer people over faceless companies. Additionally, future AI models will outperform humans at these tasks, making long-term income unsustainable. If you treat it as a short-term hot commodity, that's fine, but expecting to repeat it assumes a fleeting opportunity.

facelesscommunitiesnichesAI
youtube ↗Mindset

How's your life, Nick, after getting significantly more successful and famous in automation?

Life is great, but success brings downsides: family loves it, yet many people now see me only as a money source and want me for boards or deals. I dislike talking about wealth constantly, but it’s needed for social proof. My goal isn’t happiness—it’s fulfillment, the deeper sense of welfare the ancient Greeks called eudaimonia. I avoid frivolous spending and focus on meaningful work rather than fleeting pleasures.

successlifeautomationfulfillment
youtube ↗Mindset

Getting more money from less stuff (higher perceived value, harder to reach) is actually the norm, not the exception — people tend to put in more work for high perceived-value things that are harder to access. You have your content backlog, community, and Q&As — being at the top of the mountain, less available, could carry more perceived value than always being reachable. Have you considered this?

I'll consider it, and I think I probably naturally apply this to Make Money with Make and Maker School already, since I don't have time to answer every question — there's probably some leverage built in from that perceived exclusivity. I understand it's more psychologically effective, but I've built my brand on actually helping people. If it takes me working a bit harder to help everyone I said I would, even if I don't make quite as much money, I think that trade-off is worth it — the long-tail benefits of staying accessible probably outweigh the short-term benefits of being harder to reach. I do like the Burberry/Nordstrom exclusive model where people line up for something scarce, but I think I just prefer offering value more.

brand philosophyexclusivity vs accessibilityperceived value
youtube ↗Mindset

I've been binging Nick's stuff the past few days. Solve each problem step by step. But Nick, all this sounds too good to be true. Tell me about it. Like each automation only takes me an hour or two to build and does not cost that much. We're supposed to sell it to people at like $1,000 to $2,000 USD.

There is indeed a trade‑off. You can spend a lot of time on high‑effort, low‑reward tasks like demolition work, but you can also create automations that require a few hours of learning and then generate a high return on effort. While some claims sound too good to be true, most of what I talk about is simply easier ways to earn per‑unit income. The biggest stumbling block is getting to the point where you can build profitable systems. Non‑technical people can start making $3‑5 K a month within their first 30 days if they follow the process. Ultimately it’s just sales: learn the customer’s pain points, position your solution as the answer, and sell based on perceived value. When pitching retainer‑style automation work, you can charge a monthly fee for managing the automation, not just a one‑off payment.

automationefforttrade-off