#170 · How Top AI Consultants Think

youtube ↗Lead Generation

Is it still possible to get clients from communities using looms?

Yeah, definitely. That's actually my main recommendation for beginners who have no money in Maker School. I say if you're totally cash-strapped, just start posting in communities, delivering value consistently. Treat it like a mini LinkedIn, mini X, or mini Instagram. If you do this consistently for long enough, you essentially become a pillar of the group. People take you seriously, you have built-in social proof, and then it's much easier for you to sell.

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Related answers

youtube ↗Client Acquisition

How can I find clients? Can you give me three or four effective ways?

When you brand something as a mini‑SaaS it becomes more tangible and you can increase perceived value. For concrete pricing, check my value‑based pricing method. As for getting clients, the three or four effective ways I’d use are: 1) Upwork – the simplest straight‑line path for beginners with no sales or automation experience. 2) Cold email – the most scalable, low‑cost per meeting method (though it takes time and you need decent sales skills). 3) Direct outreach via LinkedIn DMs, X (Twitter) DMs, Instagram DMs, or recorded Loom videos. 4) Community posts – many people find clients that way. Those are the main tactics I’d recommend.

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youtube ↗Marketing

Where do you think the highest-paying customers are right now — YouTube, X, Instagram, or somewhere else? I'm planning to start a school community teaching people how to build high-end, animation-heavy websites (not generic template sites) while still covering the fundamentals — where should I focus for finding customers?

Are you asking where to market a school community? I think you've put the cart before the horse — you're starting with 'I want to build a community, where do I find customers?' instead of already having customers. I never start with a product in mind and then figure out how to build a brand around it — I build the brand first, then make the product successful. If you haven't already consistently done something like $10-20K/month, I wouldn't try building a school community right now — it's a poor monetization lever for someone who doesn't already understand the business/audience side. I'm part of a school community called Platinum where people with huge audiences (4M-20M+ followers) get advice on scaling their communities, and a common pattern I see is brands trying to monetize an audience they don't actually have yet.

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youtube ↗Client Acquisition

I posted a SaaS I made in Maker Zero recently. What do you think of it, and how would you get it in front of agencies or companies if you didn't have an audience or extra cash to spend?

If you don't have an audience for your SaaS, I would not spend a bunch of time building an audience. By the time you build the audience, I don't think SaaS as an industry will really make much sense anymore, just given that AI can virtually rebuild anything and everything today for tokens on the dollar, so to speak. What I would do instead is build a two-step process. Rather than building your SaaS, building an audience, and then selling it, I would just build a SaaS and then sell it. You do this by going outbound, not inbound. You don't need to build an audience in order to go outbound — you literally just find people that would get a lot of value out of the product you're selling and go talk to them. There are a variety of different ways to do that; obviously Maker School is a big chunk of the outbound approach. You just reach out to people that have some sort of buying signal and then put your product in front of them in a highly curated way.

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youtube ↗Lead Generation

I'm wondering about putting out content and starting a community; I'm skilled at automation and thought about teaching it, but I'd like to get clients and earn from them. How should I choose what to focus on, or should I try both—get clients, do social media, build community, and create client projects?

Don't jump into content or branding yet—first land clients and prove you can deliver results. Use a simple accountability habit (like daily updates) to stay consistent, and only then create content that showcases your work.

content creationclient acquisitionsocial media