#97 · Maker School in Other Industries

youtube ↗Agency Operations

My background is in product design and framework development and I'm pretty new to AI automation. Does it make sense to follow the Maker School daily structure but tailor it to my current skills, or should I commit fully to AI automation? How flexible is your framework for someone in my position?

It's quite flexible. In month one of Maker School, the vast majority of it is just consistent daily lead generation — you take the nuggets I give you and apply them to your own thing. We have several hundred people applying this not just to AI automation but to related businesses in the digital ecosystem — digital marketing, SMM, software development agencies, consultancies, MSPs — and they're doing well with it. So yes, you can totally tailor it and get your own unique take. The one core non-negotiable is the daily lead generation; that's about it.

maker schooladjacent nichesframework flexibility

Related answers

youtube ↗AI & Automation

Should I spend a couple of months in Maker School to gain barebones AI knowledge as a complete AI beginner?

Maker School is designed to throw you into the deep end of AI automation and get you interacting with customers within the first few days. It isn’t a slow, gradual ramp‑up for total beginners. You could spend a few months learning basic AI concepts on your own, but you can also dive straight into Maker School and start doing lead generation right away. The program includes education, QA, bug fixes, and automation help as part of daily fulfillment, but it’s not a full end‑to‑end AI curriculum covering webhooks, APIs, etc. Instead, you get everything needed to reach the lead‑generation side of the business, daily actionables, and the resources to figure things out. This fast‑track approach is chosen because it offers the highest ROI and the shortest path from zero to one.

maker schoolai beginnerlead generation
youtube ↗Offers

I've learned a ton from your content and dabbled in Maker School. You're very talented at taking complex topics and making them approachable. I watched your last video on what you learned in 2027 instead of automation. When are you planning to add more AI adoption, engagement, and enablement type content into Maker School, and what changes the outreach tactics for selling this type of service versus automation?

I just added a big workshop module to Maker School — just in the final QA touches here. Essentially this is an in-depth step-by-step guide to selling education, selling structured education to companies, selling training to companies, and so on. So I have actually added that in, and that is more AI adoption, engagement, enablement type stuff. Aside from that, I've also shifted towards teaching people how to build their own brands within the confines of Maker School, doing so in highly effective ways and then combining that with outreach and so on to really get the 80/20. So yeah, Maker School's evolved quite a bit — and thank God I called it Maker School and not Gemini 3.1 Pro school, huh? That's where I'm at with that.

maker schooleducationai adoptionoutreach
youtube ↗Mindset

Rage Sheshvel says uh in your recent video you mentioned AI may not be that use a automations may not be that useful in 2026 2027. What skill sets should we master to survive and thrive in the automation and agency space during that time?

To survive and thrive in the automation and agency space in 2026‑2027, master business skills: learn to communicate business needs and requirements, speak in consulting terms, understand core consulting concepts like driver trees and a four‑step framework, grasp foundational business principles (revenue, cost, profit, valuations, risk conceptualization akin to an 80/20 view of a business degree), and then get in front of customers to practice selling and communicating—exactly what Maker School teaches.

business skillsconsultingdriver treesmaker school
youtube ↗AI & Automation

Does Make School cover how to figure out which AI automation to implement first in a business and the best approach to actually rolling it out? How should I prioritize and tackle the highest‑impact automation?

Absolutely. In short, I use the RACE framework to prioritize. The first automations you should build are those that boost Reach – getting more eyeballs on the business – then Acquisition – getting people to opt‑in to an offer, then Conversion – turning those leads into paying customers, and finally Expansion – upselling or reselling to existing clients. Any system that improves one of these four levers is worth building first, because generating revenue is far easier than trying to save money. You can only save the money you make, but you can grow it many times over, so I focus on growth levers before cost‑saving ones.

ai automationprioritizationrace framework