#158 · Your outbound sucks. Here's how to fix it

youtube ↗Mindset

What are you going to do after Maker School?

There is no ‘after Maker School.’ The program will continue indefinitely, essentially becoming part of our daily accountability system. We’ll eventually upload Maker School to your cortex and turn it into an AI that slowly dominates the economy. I’ve been thinking about what I’ll do once the AI boom fades. I’ve been capitalizing on the AI boom, and when market opportunities shift, you have to pivot. I don’t suffer from shiny‑object syndrome; my partner and I chose an industry that matched our skill set and stuck with it for years. We take a measured, sniper‑rifle approach and pre‑commit to getting really good at it. As for my personal finances, I’m mostly investing the money I’ve earned in money‑market funds and ETFs. Ultimately, I want to use my resources to have a positive impact on people’s lives, perhaps through a small, close‑knit community with in‑person events rather than chasing the biggest revenue‑optimizing solutions.

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Related answers

youtube ↗AI & Automation

I started my AI automation agency a month and a half ago, making $15-20k/month solving business problems via self-hosted flow. I'm considering whether to stay focused or pivot into AI auditing/infrastructure with dashboards. Would joining Maker School or Make Money With Maker support that transition? My goal is to scale to $300-400k/month in 6-7 months. What's your honest advice?

I'll be honest: AI auditing and infrastructure is just a repackaging of what we already do—same service, different packaging to look and sound new. It's a smart move for content creators because audiences get fatigued with the same offering over time, but there's no real fundamental difference in the deliverable; only the packaging changes slightly. There's no special support needed to make that transition; we continue with the same business model under the hood and may rebrand later when the market tires of the 'AI automation' keyword.

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youtube ↗Offers

I've learned a ton from your content and dabbled in Maker School. You're very talented at taking complex topics and making them approachable. I watched your last video on what you learned in 2027 instead of automation. When are you planning to add more AI adoption, engagement, and enablement type content into Maker School, and what changes the outreach tactics for selling this type of service versus automation?

I just added a big workshop module to Maker School — just in the final QA touches here. Essentially this is an in-depth step-by-step guide to selling education, selling structured education to companies, selling training to companies, and so on. So I have actually added that in, and that is more AI adoption, engagement, enablement type stuff. Aside from that, I've also shifted towards teaching people how to build their own brands within the confines of Maker School, doing so in highly effective ways and then combining that with outreach and so on to really get the 80/20. So yeah, Maker School's evolved quite a bit — and thank God I called it Maker School and not Gemini 3.1 Pro school, huh? That's where I'm at with that.

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youtube ↗AI & Automation

Does Make School cover how to figure out which AI automation to implement first in a business and the best approach to actually rolling it out? How should I prioritize and tackle the highest‑impact automation?

Absolutely. In short, I use the RACE framework to prioritize. The first automations you should build are those that boost Reach – getting more eyeballs on the business – then Acquisition – getting people to opt‑in to an offer, then Conversion – turning those leads into paying customers, and finally Expansion – upselling or reselling to existing clients. Any system that improves one of these four levers is worth building first, because generating revenue is far easier than trying to save money. You can only save the money you make, but you can grow it many times over, so I focus on growth levers before cost‑saving ones.

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youtube ↗Mindset

I graduated in visual communications with skills in filmmaking, cinematography, graphic design, and AI video. I see all these trendy AI opportunities and feel left out. Should I start something in the AI world, and if so, what? Do I keep going into the creative field or pivot to something more profitable with a clear ROI? My goal is to reach 5K/month as fast as possible, then 10K, then scale to 30-50K, but I'm unemployed with a couple of freelance gigs in Turkey and feel paralyzed by all the AI advancements.

The reality is AI has not made anything new possible. It has just made old processes more profitable. And it is in the making of old processes more profitable that some things appear more possible. But I don't want you to feel confused — nothing here is fundamentally new. These are all market opportunities that are pre-existing and either growing slightly or shrinking slightly. The people that, as a rule in my life, have always made the most money are not the people that pick up every new shiny object, every new cool video gen tool, every cool new cinematography tool. The people in my life that have always made the most money are the people that just pick one thing, get really good at that one thing, and then milk it like a fat cow. So my recommendation: I understand it feels paralyzing because so much is happening so quickly. That is only going to increase. You best deal with it now, not in a year from now when we have 10x as many developments in a tenth of the time. Figure out a couple of things that you feel reasonably confident provide value to an end user. Learn them really, really well. Stick your head down in the sand. Turn off all social media platforms aside from maybe my daily updates channel. Then get really good at them and sell them.

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