#113 · The EXACT Loom Video Strategy That Made Me Over $250,000
Most beginners only manage about one call a day. Keep a simple list—maybe a Gmail label called “follow‑ups”—and review it daily. Reach out to each person on the list each day: follow up with him, then her, then him again. You don’t need a complex CRM for that; a basic list and daily discipline are enough.
He recommends following up every 24 to 48 hours with anyone who replies on Upwork, freelancer.com, Fiverr, or similar platforms. Following up more frequently makes you seem desperate and hasn't worked for him. His sole goal in every message is to get the person on a call, because a call's bandwidth far exceeds text and lets you convey far more information. He avoids trying to close directly on a call due to high pressure and also avoids hourly follow-ups. Instead, he ends each message by asking for a call: after thanking the person for replying, answering their questions, he proposes a quick 15-minute call, offers specific times (e.g., today or tomorrow), and invites them to share their calendar if those don't work. He then provides a link to his calendar and remains flexible. The idea is that every contact should move the prospect toward a call; if you never get them on a call, they're as good as lost.
My typical day: I wake up, handle community management, write briefs for the writers I hired for YouTube content, review their previous day’s work, experiment with content structure, record those pieces, then record my daily update video. If I have community calls, I do them in the morning. After that, everything else is agency work for Leftclick—administrative, miscellaneous tasks, and sales calls. I only take sales calls that are big, higher‑ROI leads (e.g., a franchise owner with a painting company making $1M/month); I skip small‑ticket items that aren’t a good use of my time.
Right now I do one weekly call inside Maker School. There's also a bi-weekly event run by a friend and colleague, Connor Kaplan (a sales pro), who does live sales roleplay for free, out of goodwill and for the exposure. For my other community, Make Money with Make, I run two events: a 25-minute “agency hot seat” where I sit someone down, have them share their stats, and walk through how to improve their business live in front of everyone else — part live consultation, part accountability, part letting people see how I think through business problems. There's also a weekly office hour, plus a Friday fireside chat hosted by another friend and colleague, Santi.
You shouldn't expect to convert every sales call; aim for a 20-30% conversion rate, which means you might need up to five calls to close a deal. If you're less experienced, expect to make 10-30 calls before a sale. Keep your expectations low to reduce pressure—knowing you need at least 20 calls to see success will help you perform better on each call. Think of each call as just another 5% toward your goal. Improving naturally comes from following a process or script, which you can find online or in Maker School. If you're running a web design agency but can't build websites yourself, you're not truly running the agency. Learn to build a couple of sites easily with AI—no need for a friend. Then manage the entire stack yourself. Thanks to Leroy and Kapsa. (Note about uncle being a financial advisor skipped as already answered.)