As an email designer targeting e-commerce stores, should I merge AI into my offering or focus on one path, especially considering joining Maker School as a CS student?
You should double down on what's already working and add a little AI to it. For example, in cold email, use AI to pull profile fields from LinkedIn, TikTok, or Twitter to generate a one‑line icebreaker that shows you’ve researched the prospect. The same approach works for inbound: when someone signs up via a form, use AI to take the form input, create a personalized icebreaker, and insert it into the welcome email. This tactic is easy to implement, underused, and will soon be built into platforms, so getting ahead can deliver a lot of value and is likely in high demand.