AI Biz Sis asks: Can you explain how Maker School works? Is the content drip-fed month by month? I'm happy with most automation skills but need to focus on sales. What help does Maker School provide with email outreach? I'm busy, so I like the idea of cold email running in the background.
Maker School works like this: you join, then go through a pre‑program where I walk you through my methodology and mindset for building a new business, giving you my high‑level view of how I've approached every business I've run. Next, you choose a path. If you lack automation experience, you enter the automation program, which covers an end‑to‑end process including cloud code. I now have a full course on generating media because I see that as the next frontier now that text is saturated. After finishing that (if you still lack automation experience) you move into the main program; if you already have automation experience you can jump straight into the main program. The main program is simply a daily checklist: each day you show up and I tell you what to do—like 'do this, do that.' As part of the checklist I share a video where I actually perform the task, so you learn by reading and watching, then you apply it to your own business. It's not drip‑fed; you can only advance further if you ask me directly and show evidence that you already have a successful business or similar result. I don't let everyone move forward automatically because most people's biggest obstacle is themselves—they get stuck thinking about future content, feel overwhelmed, and lose focus on the daily actions.
I think you are looking for automation of the wrong thing. While it's important to automate scalable approaches, and cold email is certainly one such scalable approach, the problem is you're looking to automate things before you've even done them. You should always do something at least once before you automate it — preferably quite a few times — because unless you've done the thing at least once, you will not know what you do not know. My recommendation is to go through this process manually. Do lead gen by cold emailing and cold DMing. Follow a guide from me or somebody else, but do it yourself. It'll automatically keep the budget as low as possible. After you've done it for anywhere between 30 to 90 days, you'll know what goes into cold emailing and cold DMing, and you'll be far more likely to make a successful automation — one that doesn't just automate work that makes you zero, but one that automates work you've proven has meaningfully generated revenue before. It is unsatisfying to hear that answer, but it is the truth.
In terms of the checklist, I use an automation agency sales skeleton. Instead of a full script, which is hard to deliver naturally, I give a skeleton—a big list of topics to talk about. I start by building rapport, then set the schedule, and ask the big question: 'Why me now in this?' Because asking 'why now' usually gives the person all the ammunition needed to sell them. For example, they might say they need X, Y, Z, and that they love that I talked about X, Y, Z and think I'm the best person to help solve those. Then I know everything I need to sell them. Next, I ask about the actual audit questions: always map the customer journey from start to end of fulfillment. That means identifying where the customer first sees you—whether it's a Facebook inbound lead ad, a referral email thread, a cold email inbox, or a cold call. Then I walk through every step: lead generation, sales process (how a lead becomes a sales call, sending a calendar link, booking or not), closing the deal (proposal, agreement, invoice), onboarding, fulfillment, post‑fulfillment retention, and getting them back into the business. If any step is missing, I note what to do. By running the customer through this series and having them map their pipeline from start to finish, you usually know everything needed to make a reasonable analysis of their main bottlenecks and problems. Another useful question is revenue per employee (or cost per employee/contractor). For example, when I made over $100,000 a month with just me, my revenue per employee was $100,000, while most other businesses have $15,000–$20,000. This helps map businesses from high to low revenue per employee; the lower the revenue per employee, the more you can systematize the business, and the higher it is, the trickier it becomes. Finally, I also ask some sales history questions.
ai automationprocess auditcustomer journeyrevenue per employee
Focus on the need‑to‑know, not the nice‑to‑know. Get customers first, then let their feedback tell you where to invest your time. Apply for jobs on platforms like Upwork to start earning, and learn the tools you need by actually doing the work for a client. Prioritize outreach—cold email with personalized Loom videos works well initially—rather than spending endless hours learning theory. Once you land your first client, double down on delivering value and then scale from there.
It depends on your goals. If you teach people how to build automations, you’ll attract those who want to learn automation—mainly AI‑automation enthusiasts—leading to coaching, info‑product, or consulting opportunities. If you create content for businesses that need a system (e.g., HVAC, fitness, manufacturing), you’ll attract clients seeking implementation work, such as building a cold‑email system for a recruiting company. So decide whether you want to be known for knowledge‑based work or hands‑on implementation. Regarding what I shared next: I’m currently reviewing applications for an editor and a strategist. For editing, I’ve narrowed it to two candidates—one local and ambitious but less experienced, the other more experienced but with a time‑zone issue. I plan to make a decision by Friday after a paid trial: I’ll pay $150 for a 48‑hour test task, then evaluate the result and pick the best fit. For the strategist role, the main issue is writing quality; I need someone who can craft outlines and scripts that require minimal edits. I’ve shortlisted about five people and will decide soon. My hiring process uses a NAD canvas: start with a general app, then a pipeline where applicants fill out a general application, answer simple cues to show they can represent themselves and write well without relying on ChatGPT, then a paid trial, then evaluation and selection. In the meantime, I haven’t posted on my main channel for five or six days, but I plan to return to a daily publishing schedule. I believe I’m among the top producers in the AI‑automation space, and even less‑polished, consistent output will win over time. My goal is to maximize the minutes I spend sharing knowledge online, so I’ll keep publishing regularly. Finally, thanks to everyone who applied—if you like the content or find my answers helpful, please keep engaging.