How can I get more members for a school community?
Focus on driving traffic to your page; a portion of visitors will convert if they like you or your offer. Aim for 20‑40k monthly hits (~1k per day). With conversion rates of 0.5‑2%, that yields 5‑20 new members daily. For a low‑ticket product around $25/month, that adds about $500 MRR each month, scaling to roughly $15k MRR over 30 days after accounting for churn. The key is traffic first; everything else is downstream.
Your $99/month school lacks scalability because you’re treating it like a low‑ticket product while still trying to sell it with outreach. The real value of a school is access to you, so a low price should be paired with a fully self‑serve, content‑driven funnel—no sales calls. If you want to use a sales process, you need to move into high‑ticket territory (e.g., $10k/month memberships or done‑for‑you services), where the effort justifies personal outreach. Otherwise, let the content attract and nurture leads automatically, and focus on creating more content rather than manual selling.
First I take stock of where we are. I have roughly 50 k followers across platforms, which currently generates about $128 k profit per month, or roughly $2.56 of profit per member. Michelle’s question is how to raise that per‑member profit to about $3.34 without adding more members.
To do that I need higher‑ticket products and additional revenue streams. My current product, Maker School, is $66 /month. I’m capped at that price point, so I can’t simply raise it. I’m thinking about creating a third, higher‑ticket offering—something like a $20 k‑per‑year advisory or mastermind that takes a percentage of the client’s revenue. For example, a $6 k annual fee plus 5 % of revenue would generate about $36 k from a client making $50 k a month.
The idea is to layer a low‑ticket (Maker School), a mid‑ticket, and a high‑ticket offering that helps members monetize, retain, and convert better, thereby increasing the average revenue per member from $2.56 to $3.34. Simpler options like selling templates could also add revenue, but the most direct way is to introduce a high‑ticket community or advisory service that captures a share of the growth we help generate.
I’ve thought about creating an info product, but it feels too circular and I don’t want to be part of that AI‑economy‑joke where everyone’s investing in each other’s pockets. High‑ticket products also don’t appeal to me; they’re annoying and would make me unhappy even if they could generate millions. I prefer hands‑on work that directly helps people, especially beginners who are starting from zero. Building something from the ground up and watching newcomers succeed is far more fulfilling than adding a little extra revenue for already wealthy owners. So I’m steering clear of high‑ticket offers and focusing on low‑ticket, high‑impact education that serves a broader audience.
It’s pretty insane—you can appear to make $500k a month from a school community, but most members join at a much lower rate. I’ve recently raised the price, so the average is lower than the headline figure. The same applies to others: look beyond the raw numbers.