#2 · 500K views in my first 13 days on IG

youtube ↗Offers

What high‑leverage skills or systems should my audience master to reach $2 million a year without growing the audience size?

First I take stock of where we are. I have roughly 50 k followers across platforms, which currently generates about $128 k profit per month, or roughly $2.56 of profit per member. Michelle’s question is how to raise that per‑member profit to about $3.34 without adding more members. To do that I need higher‑ticket products and additional revenue streams. My current product, Maker School, is $66 /month. I’m capped at that price point, so I can’t simply raise it. I’m thinking about creating a third, higher‑ticket offering—something like a $20 k‑per‑year advisory or mastermind that takes a percentage of the client’s revenue. For example, a $6 k annual fee plus 5 % of revenue would generate about $36 k from a client making $50 k a month. The idea is to layer a low‑ticket (Maker School), a mid‑ticket, and a high‑ticket offering that helps members monetize, retain, and convert better, thereby increasing the average revenue per member from $2.56 to $3.34. Simpler options like selling templates could also add revenue, but the most direct way is to introduce a high‑ticket community or advisory service that captures a share of the growth we help generate.

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Related answers

youtube ↗Offers

Is it wise to start by niching down to help school community owners as a growth operator, then expand to other creator niches later, or could that tight focus limit long‑term growth?

The growth operator model works well because it lets you make bold, results‑based guarantees—like promising to add $150 K/month in six months—by improving a client’s revenue levers by a realistic percentage (e.g., 15% over six months, about 2.5% per month). If the client already generates high cash flow, such a lift is credible and achievable. I especially like applying this to content businesses, where you can promise concrete outcomes such as adding $20 K/month within three months or even more extravagant rewards, as long as the client isn’t opposed. Starting with a narrow niche—like school community owners—lets you build proof points and credibility quickly, then you can expand to broader creator markets once you have a track record. This approach balances focus with scalability.

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youtube ↗Pricing

I’ve built a $99/month school membership that requires the same effort as 1,200 one‑on‑one clients, yet it’s not scaling to my desired $100k MRR. What am I doing wrong with my acquisition funnel and pricing?

Your $99/month school lacks scalability because you’re treating it like a low‑ticket product while still trying to sell it with outreach. The real value of a school is access to you, so a low price should be paired with a fully self‑serve, content‑driven funnel—no sales calls. If you want to use a sales process, you need to move into high‑ticket territory (e.g., $10k/month memberships or done‑for‑you services), where the effort justifies personal outreach. Otherwise, let the content attract and nurture leads automatically, and focus on creating more content rather than manual selling.

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youtube ↗Lead Generation

If I only have $100, should I start the ad business straight or join your school community?

If you only have $100, you can't join my school community ($166/month). Instead, use free tactics first, then join after your first sale or $500. First step: get the Instantly Growth Plan at $37/month (instead of $97). Scrape leads using Apollo and Apify, which may cost another $30‑$40 depending on the actor you rent. This gives you cheap leads. Get a couple of mailboxes—use Zapmail for the cheapest option. With the Instantly growth plan and Zapmail, you’ll spend about $75 of your $100. Use the remaining $25 for a Loom subscription. Send 10 cold DMs with Loom videos explaining how you’ll fix a problem costing them a little money. That method is free. You can also join communities teaching similar Loom‑based outreach, record custom content, add value, and start there.

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youtube ↗Offers

Why not launch a super high‑ticket community to help other school owners, given my success in organically growing school communities?

I’ve thought about creating an info product, but it feels too circular and I don’t want to be part of that AI‑economy‑joke where everyone’s investing in each other’s pockets. High‑ticket products also don’t appeal to me; they’re annoying and would make me unhappy even if they could generate millions. I prefer hands‑on work that directly helps people, especially beginners who are starting from zero. Building something from the ground up and watching newcomers succeed is far more fulfilling than adding a little extra revenue for already wealthy owners. So I’m steering clear of high‑ticket offers and focusing on low‑ticket, high‑impact education that serves a broader audience.

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