#2 · 500K views in my first 13 days on IG

youtube ↗Offers

What high‑leverage skills or systems should my audience master to reach $2 million a year without growing the audience size?

First I take stock of where we are. I have roughly 50 k followers across platforms, which currently generates about $128 k profit per month, or roughly $2.56 of profit per member. Michelle’s question is how to raise that per‑member profit to about $3.34 without adding more members. To do that I need higher‑ticket products and additional revenue streams. My current product, Maker School, is $66 /month. I’m capped at that price point, so I can’t simply raise it. I’m thinking about creating a third, higher‑ticket offering—something like a $20 k‑per‑year advisory or mastermind that takes a percentage of the client’s revenue. For example, a $6 k annual fee plus 5 % of revenue would generate about $36 k from a client making $50 k a month. The idea is to layer a low‑ticket (Maker School), a mid‑ticket, and a high‑ticket offering that helps members monetize, retain, and convert better, thereby increasing the average revenue per member from $2.56 to $3.34. Simpler options like selling templates could also add revenue, but the most direct way is to introduce a high‑ticket community or advisory service that captures a share of the growth we help generate.

high leverage skillsmonetizationscaling

Related answers

youtube ↗Agency Operations

What if you built a high-ticket 'inner circle' community on top of your low-ticket coaching communities? You'd make revenue from the low-ticket communities (Make Money with Make, Maker School) plus the high-ticket one, and people would ascend from free content up through low-ticket into the high-ticket group — like an Hormozi-style tiered ladder.

This is more or less what I was already thinking. I want a roadmap of ascension: people enter through something like Maker School, then a mid-tier (I need a better name than 'Make Money with Make', open to suggestions), then a high-ticket tier at the top, and ideally people naturally move up as I deliver value. Right now I'm missing that middle-to-high step — I have people who want to give me $10,000/month but I don't have anything to actually offer them at that level, and it doesn't feel scalable with my time since they'd expect a lot more hands-on service.

tiered offersascension ladderhigh ticket community
youtube ↗Offers

Is it wise to start by niching down to help school community owners as a growth operator, then expand to other creator niches later, or could that tight focus limit long‑term growth?

The growth operator model works well because it lets you make bold, results‑based guarantees—like promising to add $150 K/month in six months—by improving a client’s revenue levers by a realistic percentage (e.g., 15% over six months, about 2.5% per month). If the client already generates high cash flow, such a lift is credible and achievable. I especially like applying this to content businesses, where you can promise concrete outcomes such as adding $20 K/month within three months or even more extravagant rewards, as long as the client isn’t opposed. Starting with a narrow niche—like school community owners—lets you build proof points and credibility quickly, then you can expand to broader creator markets once you have a track record. This approach balances focus with scalability.

growth operatornichingguaranteeoffers
youtube ↗AI & Automation

How can I make $10,000 a month selling an AI content service to coaches?

To hit $10k/month with an AI content service for coaches, you need to solve a problem that currently costs the client $50k or more per year and then charge about 20% of that value. Examples include fixing inefficient ad‑set targeting that wastes >$50k/month in opportunity cost, improving ineffective ad creative, or building speed‑to‑lead systems that instantly capture and automate follow‑up via SMS or a call center. If a coach’s business is already making a few hundred thousand per month, boosting their top‑of‑funnel by just 10% (e.g., growing a $500k/month business by $50k/month) lets you charge $10k/month. In short, focus on delivering a measurable 10% increase in revenue through front‑end efficiencies, and the economics work out.

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youtube ↗Pricing

I’ve built a $99/month school membership that requires the same effort as 1,200 one‑on‑one clients, yet it’s not scaling to my desired $100k MRR. What am I doing wrong with my acquisition funnel and pricing?

Your $99/month school lacks scalability because you’re treating it like a low‑ticket product while still trying to sell it with outreach. The real value of a school is access to you, so a low price should be paired with a fully self‑serve, content‑driven funnel—no sales calls. If you want to use a sales process, you need to move into high‑ticket territory (e.g., $10k/month memberships or done‑for‑you services), where the effort justifies personal outreach. Otherwise, let the content attract and nurture leads automatically, and focus on creating more content rather than manual selling.

pricingmembershipfunnelhigh ticket