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#226 · how i am converting $300k/m into 1M subs

youtube ↗Lead Generation

I'm curious. How are you selling websites after the door‑to‑door era and what changes would you make if you had to do it again right now?

After I stopped door‑to‑door, I primarily got leads through a lead‑aggregation service called bark.com. They run pay‑per‑click ads for you, and you buy the leads at a markup. I didn’t know how to run my own ads, so I paid the service both for the lead and for acquiring it, which left me with roughly 30‑35 % acquisition fees and made the business barely profitable. I would call the leads within seconds of receiving them and also did a lot of cold calling back then. Nowadays the main selling point is the visual aesthetic of the website – it’s like a digital business card. I focus on creating high‑quality, visually appealing sites and often give them away to build reputation.

lead generationbarkwebsite sales

Related answers

youtube ↗Lead Generation

Should I include paid ads with my lead conversion system for mortgage brokers, and any lead generation advice?

That's interesting. You're selling paid ads plus all of this, which is great—it's like a containerized package service. If you do, charge a media buy fee; a management fee is usually about a third of the media buy. For example, if someone spends $1,000 a month on ads, charge $300 a month. This lets you scale quickly and easily. I see Stephan's question is the same as the previous one, so I'll skip it.

paid adslead generationmedia buy
youtube ↗Agency Operations

I've built an AI lead gen automation that scrapes LinkedIn for job posts targeting recruiting agencies. As a beginner, is selling a ready‑made system the right approach? What should the delivery process look like (sales calls, info to collect, handoff)? Is this a good system to start selling now?

Nice job being almost 18. The delivery process is simple: REACH (get in front via cold email, PPC ads, communities, social media DMs/referrals/events), ACQUIRE (sales call), FULFILL (onboarding call, gain access to the client's account, build the system directly there—handoff is easy), EXPAND (upsell a bigger package later because you now know their business better, can deliver more value, charge more, and take larger jobs). This loop repeats, growing your business.

deliveryreachacquirefulfill
youtube ↗Lead Generation

I pitch SMEs with lead packages via cold email or LinkedIn to convert them to Instagram retainer clients. How should I grow this business—should I focus on a specific vertical, and what mindset should I adopt to deliver results?

To grow your business, focus on four core systems: reach, acquisition, closing, and expansion. Reach systems get you in front of customers (e.g., cold email, ads). Acquisition systems turn interest into meetings (speed‑to‑lead, follow‑up, conversion‑rate optimization). Closing systems turn meetings into customers (proposal generators, automated follow‑ups on proposals/quotes). Expansion systems increase lifetime value by continuously re‑pitching existing clients on new systems. Spend 99.9% of your time on these four areas rather than on back‑end or bookkeeping systems.

lead generationvertical focusmindsetsystems
youtube ↗Sales

If you were to start from the beginning using cold calling as the primary way to sell a website, what would your offer be and how would you turn that into a retainer?

Don’t sell vague websites; instead frame your offer as an ROI proposition. If the prospect has no website at all, the ROI is clear—adding a site could bring in two or three extra clients per year for an HVAC business, translating to $20‑30 K annually. When a website already exists, shift to selling conversion‑rate‑optimization: audit their landing pages, propose to make them better, and charge a fixed fee backed by a performance guarantee (e.g., you’ll lift the conversion rate by 0.5 % or you don’t get paid). This approach targets B2B advertisers who are already spending money on ads, making the conversation about improving existing spend rather than selling a generic product.

cold-callingwebsite-salesroi-offerconversion-rate-optimization