Should I add paid ads to my lead conversion system for mortgage brokers, or focus only on lead conversion?
If you're good at lead generation with ads, add it to your stack. Create packages: a full managed service (higher price), ads‑only, and lead nurturing for clients with existing ad funnels. This gives product differentiation, lets you anchor prices, and serves different budgets. Explain fixed vs. variable costs: fixed costs like software subscriptions (e.g., $40/month for Pandadoc, $97 for Instantly, $40 for Zapmail) total about $177/month; variable costs like OpenAI API usage ($5–$50/month) and Apify usage ($30–$300/month). Total cost with error bars: $177 ± ~$55/month. Emphasize that the high value you deliver justifies fees; clients unwilling to pay a small percentage likely aren’t a good fit.
That's interesting. You're selling paid ads plus all of this, which is great—it's like a containerized package service. If you do, charge a media buy fee; a management fee is usually about a third of the media buy. For example, if someone spends $1,000 a month on ads, charge $300 a month. This lets you scale quickly and easily. I see Stephan's question is the same as the previous one, so I'll skip it.
No problem, the info should be free. The key is to think about different pricing models. You can charge a one‑time setup fee (for example $2,000). You can also charge a monthly management or operational fee, maybe around $1,000 per month. Pay‑per‑result is another option – for example $200 for each booked appointment or a percentage of revenue (e.g., 15%). You can combine these: a setup fee plus a monthly fee, or a setup fee plus monthly plus pay‑per‑result, etc. Other variations include pay‑per‑usage for software platforms, similar to how OpenAI bills by token usage. The idea is to pick a structure that matches the value you deliver and test it.
Honestly, there’s a lot of math you can do, but often you just go with your gut. For instance you might decide to charge $2,500 instead of $2,300 and see what happens. Also, avoid round numbers – don’t charge exactly $3,000; use something like $2,945 to make it feel thought‑out. When delivering pricing, estimate the value you provide and take a percentage of that: up to about 30% of revenue or up to 50% of profit. For example, if your system generates $10,000 a month for a client, you could charge up to $3,000 a month to manage it, or a one‑time $3,000 if it generates $10,000 once. If it saves the client money, you could charge up to 50% of the savings. These are rough guidelines, not strict rules.
Start by separating fixed and variable costs. Fixed costs are recurring subscriptions (software, mailboxes, etc.)—list them and sum. Variable costs depend on usage: OpenAI API tokens, Apify scraping, etc., which fluctuate month to month. Estimate variable costs based on expected usage, acknowledging they're outside direct control. Total cost = fixed sum + variable range (error bars). Example: fixed ~$177/month, variable ±$55/month. Avoid absorbing these costs yourself; the high value you deliver justifies fees, and if clients balk at a small percentage, reconsider the fit.