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#40 · How Will Manus.ai Affect AI Automation Agencies?

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When I’m confused about pricing, should I just suggest a price and see the conversion rate?

Honestly, there’s a lot of math you can do, but often you just go with your gut. For instance you might decide to charge $2,500 instead of $2,300 and see what happens. Also, avoid round numbers – don’t charge exactly $3,000; use something like $2,945 to make it feel thought‑out. When delivering pricing, estimate the value you provide and take a percentage of that: up to about 30% of revenue or up to 50% of profit. For example, if your system generates $10,000 a month for a client, you could charge up to $3,000 a month to manage it, or a one‑time $3,000 if it generates $10,000 once. If it saves the client money, you could charge up to 50% of the savings. These are rough guidelines, not strict rules.

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Related answers

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Should I charge per meeting booked or use revenue share, and how should I structure the pricing based on conversion rates?

Revenue share means you only get paid when the client closes a deal, e.g., 7 % of a $100k deal = $7k. It works well when you trust the client and they close high‑ticket deals, and you can tolerate variability. Pay‑per‑lead or pay‑per‑meeting shifts the risk to you: you get paid for each booked meeting, so your income depends on your ability to generate meetings and keep show‑up rates high. To price it, estimate the client’s customer lifetime value (CLV), calculate the value of a meeting (e.g., if a client needs 10 meetings to close a $10k deal, each meeting is worth about $1k), then charge a percentage of that—typically around 20‑30 %, so $200 per meeting in this example. You could also use a flat revenue‑share rate, like 10 % of all revenue generated, but the pay‑per‑meeting model reduces risk for you while giving the client predictable costs.

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How should I price my lead‑gen system for one‑time and recurring payments – should I just suggest a price and see the conversion rate?

No problem, the info should be free. The key is to think about different pricing models. You can charge a one‑time setup fee (for example $2,000). You can also charge a monthly management or operational fee, maybe around $1,000 per month. Pay‑per‑result is another option – for example $200 for each booked appointment or a percentage of revenue (e.g., 15%). You can combine these: a setup fee plus a monthly fee, or a setup fee plus monthly plus pay‑per‑result, etc. Other variations include pay‑per‑usage for software platforms, similar to how OpenAI bills by token usage. The idea is to pick a structure that matches the value you deliver and test it.

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How should I price a cold email system that costs $1,500 for setup and $400 per month to maintain? Should I charge $1,500 upfront and $550 monthly?

Look at it from the customer’s perspective. If you’re delivering, say, $4,500 worth of value each month, you can charge a multiple of that amount. In B2B you typically charge a percentage of the revenue you generate for the client—about 30 % of top‑line revenue and, for bottom‑line improvements, up to 50 % of the margin you save them. In your specific case the $400 a month is a cost you’re passing on, so I recommend not adding extra liabilities. Have the client pay for the ongoing costs directly—charge a setup fee for the cold‑email domains and let the client cover the monthly expense. You can then charge a monthly retainer, a percentage of revenue, or any other model you prefer. For more detail on the many pricing models, check out my previous video where I break down about 80 different ways to price a service.

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What pricing model should I use for lead generation automation services?

He explains that the best pricing models are nuanced and combine multiple elements: an upfront setup fee, a monthly retainer, pay-per-meeting, and possibly a revenue share. He describes his former business partner Grender, who uses all three—setup fee, monthly retainer (around $5,000 per month), and either pay-per-meeting or revenue share—on annual contracts. He prefers month-to-month arrangements to avoid being tied down, charging per meeting and differentiating fees based on client value—for example, higher compensation for meetings that lead to larger deals (e.g., $15,000 versus $5,000). He cites a community member who introduced a lead that resulted in a $700,000 deal, noting a 5% revenue share would yield $35,000. He concludes by thanking viewers for joining his journey to 300,000 subscribers and looks forward to reaching 1 million.

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