I'm a music producer with recent success in cold outreach (especially Instagram DMs) but curious about cold email. Would Maker School be a good investment to improve my outreach and business skills, even if I have no plans to sell AI-related services?

#322 · the simplest way to get a $5k/mo retainer

I'm a music producer with recent success in cold outreach (especially Instagram DMs) but curious about cold email. Would Maker School be a good investment to improve my outreach and business skills, even if I have no plans to sell AI-related services?

No, not really. The whole idea is that you're going to want to sell services here. If you're not going to sell services, Maker School probably will not deliver the return on investment. To be honest, my whole game is that I want you to deliver a return on investment, because then you'll be likely to pay me more money over the long run — versus somebody who joins for a month or two, finds the program superficially interesting, but doesn't get a return on investment. Ultimately I'm here because I want things to work. I want them to work for you, and in working for you, I want them to work for me.

maker schoolcold emailroi

Related answers

youtube ↗Client Acquisition

How would you structure a cold outreach offer for custom music production to independent artists so it doesn't sound like just another beat seller?

Cold email might not be the most effective channel for custom music production because creative industries invert the traditional business model of selling first and building second. Cold outreach to independent artists rarely hits as well as relationship building. Instead of cold emails, focus on networking and getting into the same physical and digital rooms as artists—such as attending industry events, studio sessions, and parties in music hubs like Los Angeles. In creative fields like music, direct networking functions as your primary outreach method.

cold outreachmusic industrynetworkingoffer structure

youtube ↗Cold Email

How do you do cold outreach for a school community geared toward peer support and masterminding, and is cold outreach mainly suited to selling services?

Yes, you can do cold outreach for a school community, but I don’t recommend it. Communities are usually low‑ticket; the typical model is a monthly fee (e.g., $184/month for Maker School) for 3–6 months, whereas achieving similar accountability elsewhere might cost $4,000. I can deliver it for around $120, and people stay longer because they’re paying ongoing, which helps me project revenue. However, selling a mechanism that demands a lot of your time and energy for a $50/month product doesn’t make sense—you’d spend five to ten hours building campaigns and jump on five sales calls for just $50 in return. It only works if the product is high‑ticket (e.g., $5,000/month), which is rare in school communities. In general, I’d say no. If you want to run a successful school community, base it on inbound rather than cold outreach. Okay, all right—hopefully you found this valuable.

cold outreachschool communityinbound

youtube ↗AI & Automation

As an email designer targeting e-commerce stores, should I merge AI into my offering or focus on one path, especially considering joining Maker School as a CS student?

You should double down on what's already working and add a little AI to it. For example, in cold email, use AI to pull profile fields from LinkedIn, TikTok, or Twitter to generate a one‑line icebreaker that shows you’ve researched the prospect. The same approach works for inbound: when someone signs up via a form, use AI to take the form input, create a personalized icebreaker, and insert it into the welcome email. This tactic is easy to implement, underused, and will soon be built into platforms, so getting ahead can deliver a lot of value and is likely in high demand.

aiemailclaviomakerschool

youtube ↗Offers

I've learned a ton from your content and dabbled in Maker School. You're very talented at taking complex topics and making them approachable. I watched your last video on what you learned in 2027 instead of automation. When are you planning to add more AI adoption, engagement, and enablement type content into Maker School, and what changes the outreach tactics for selling this type of service versus automation?

I just added a big workshop module to Maker School — just in the final QA touches here. Essentially this is an in-depth step-by-step guide to selling education, selling structured education to companies, selling training to companies, and so on. So I have actually added that in, and that is more AI adoption, engagement, enablement type stuff. Aside from that, I've also shifted towards teaching people how to build their own brands within the confines of Maker School, doing so in highly effective ways and then combining that with outreach and so on to really get the 80/20. So yeah, Maker School's evolved quite a bit — and thank God I called it Maker School and not Gemini 3.1 Pro school, huh? That's where I'm at with that.

maker schooleducationai adoptionoutreach